In our rapidly evolving world of marketing communications, there is so much bluster, bluff and obfuscation in the world of social media. How refreshing is it when someone cuts though the waffle and nonsense – all speaks clearly, concisely and knowledgeably about how brands can better use social media to communicate with their audiences?

Michael Corcoran is just such an expert: for him, social media is not a ‘great unknown.’ We can make sense of it. He passionately believes that a brand’s approach to social media should be informed by marketing strategy. His experience has shown him that organic social media has a meaningful role for brands. He understands why the social media team should be core pillar of the marketing department – and not an after-thought. In his experience, too often there is no social media strategy at all within marketing departments – it is simply ‘a campaign supporting bolt-on’.

So in demand is Michael’s view and methodology that he’s been ask to speak across the US and Europe at events for CMOs and marketers and to address directly teams at Snapchat, L’Oréal, TikTok and Meta.

Michael certainly makes for astonishingly informed guest for our flagship January event… but we’ve assembled an expert panel: Kris Boger (Managing Director, TikTok), Holly Patrick (Marketing Manager EMEA, Meta), Mike Walsh (Marketing Director, LADbible), Rob Scotland (Marketing Director, Veo), and Vairi MacLennan (Head of Content, Lucky Generals). We’ll also have Julie Seal (Founder, Republic of Imagination) giving a talk on how many brands are sleeping on the new creative social opportunity.

Come with your questions about Social Media, and how to make the most of it in 2026, and let’s have Michael, and his panel of hand-picked experts tackle your social media challenges.

Expect a morning of unparalleled, iconoclastic and independent thinking, in our fabled sales-free, open and supportive environment. You’ll leave our free to attend breakfast briefing more informed about social media, inspired, and having made excellent industry connections.