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DTSTART;TZID=Europe/London:20261119T083000
DTEND;TZID=Europe/London:20261119T113000
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CREATED:20260418T095803Z
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SUMMARY:The 4th Anniversary Marketing Clinic
DESCRIPTION:What if you could triage your marketing challenges at speed and with your peers – senior-level marketers from the UK’s biggest brands? \nWe invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing – with a twist. \nGlobally renowned strategist and celebrated author\, Mark Earls will be joined by marketing legend Pete Markey (CMO\, University of Nottingham\, ex-Boots\, TSB\, The Post Office) as guest curators for a very special edition breakfast briefing addressing the discipline of fast problem solving as senior-level marketers. \nWe’ll have our usual fireside chat with Mark and Pete\, followed by our debut appearance of award-winning comedian Alistair Barrie\, delivering a 10 minute set. \nNext our panel discussion will feature marketing leaders Kate Mackie (Chief Marketing Strategy & Operations Office\, EY)\, Conrad Bird CBE (Director Campaigns and Marketing\, The Cabinet Office)\, Alexandra Lewis (CMO Reinsurance\, Aon)\, Karen Smith (Regional Head of Marketing\, UK\, Europe\, Eurasia\, Middle East and Americas (EEMA)\, ACCA) and Lucas Bergmans (Marketing Director\, Ex-Wise) – discussing the pros and cons of fast decisions. \nIn a break from our usual format\, our roundtable discussions will be a triage for marketing challenges. \n  \n100 marketing leaders bringing a challenge and getting it diagnosed? How will this work? \n1. Bring one clearly articulated business or marketing challenge to the session \n2. In a 45 minute roundtable session you will diagnose your challenge with help from your peers around the table. (See the axis above) All will be explained on 19 November – but we’ll be placing your challenge on that grid. \n3. Once all the challenges have been diagnosed\, one of the challenges on each table will be tackled by the team sat around your table. \n4. You’ll leave having fully defined what your challenge is\, ready to practically consider the best ways to address it and move forward. \nSound like a plan? \nAs ever\, our Little Grey Cells Club breakfast events are free-to-attend\, and we screen for seniority to ensure you are only ever sat next to top-tier marketers at your equivalent level of decision-making. You’ll leave having broadened your marketing leader network and with ideas ready to implement with your marketing team. \nJoin us for a super-dynamic breakfast celebrating 4 years of our community that elevates marketing through collective insight.
URL:https://littlegreycells.club/event/marketing-clinic/
LOCATION:113 Chancery Lane\, London\, WC2A 1PP\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/png:https://littlegreycells.club/wp-content/uploads/2026/08/LGCC-MArketing-CLinic-2026-scaled.png
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270128T083000
DTEND;TZID=Europe/London:20270128T113000
DTSTAMP:20261023T155547Z
CREATED:20260626T144828Z
LAST-MODIFIED:20261023T155547Z
UID:10000021-1801125000-1801135800@littlegreycells.club
SUMMARY:The Overlooked Strategy of Surprise
DESCRIPTION:Celebrated strategist\, author\, keynote speaker and podcast presenter Adam Morgan joins Little Grey Cells Club for our annual flagship briefing as guest curator for our first breakfast of 2027: a morning digging into Adam’s current passion: the underestimated power of surprise. \nAdam wrote “Eating the Big Fish“\, the revered business book that gave challenger brands their language and reshaped how a generation of marketers think. His recent research turns to surprise as a measurable advantage\, the moments when a brand breaks its own pattern and earns more mental availability in the people it reaches. He will share what the evidence shows\, and where it points for marketers who want to build that effect on purpose rather than trip over it by luck. \nAlongside Adam we’ll have our guest panel of expert marketers exploring Adam’s hypothesis – including Bart Quinton-Smith (Marketing & Sales Director\, Tui)\,  Yasmin Mukhida-Olushola\, (Head of Marketing\, Hub Hotels)\, Cherry Tian\, (Head of Marketing\, The Workspace Group)\, Kate Dale (Director of Marketing\, Sport England) and Emilie Birks\, (Senior Vice President\, Marketing\, The Beatport Group) sharing their front-line experience and our fêted roundtable discussions. We’ll have 10 tables of delegates made up from our community of the UK’s most accomplished senior marketing leaders\, gathered from many of the country’s most recognisable brands\, all in our unique sales-free environment. \nExpect honest exchange between marketers at the highest level: generous about what works and candid about what does not. Places are capped at 100 and will fill fast. Kickstart 2027 with a morning of sharpened thinking and informed conversation and secure your seat.
URL:https://littlegreycells.club/event/the-overlooked-strategy-of-surprise/
LOCATION:The National Liberal Club\, 1 Whitehall Place\, London\, SW1A 2HE\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/SURPRISE-STILL.webp
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DTSTART;TZID=Europe/London:20270318T083000
DTEND;TZID=Europe/London:20270318T190000
DTSTAMP:20261013T161234Z
CREATED:20260715T104115Z
LAST-MODIFIED:20261013T161234Z
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SUMMARY:Wonder and Awe
DESCRIPTION:At our annual 1 Day Summit in 2027 we celebrate how the world has never been more aware of what makes our planet\, humans\, technology\, data and creativity so astonishing. From our unique status as the only planet sustaining life-forms to our inherent human ability to learn\, problem solve and show kindness to one another.  \nWe are currently charging head-long into an era where\, if left unchecked\, AI has the potential to flatten creativity in marketing. And yet\, we have everything we need around us to inspire the best marketing. With this in mind we proudly present keynote speakers and marketing leaders who not only champion wonder and awe in their work but who have also mastered the art of harnessing creativity when communicating complex ideas so that you leave informed and inspirited.  \nJoin us to learn from and ask questions of our guest experts\, and network with your open-minded and supportive peers throughout the summit\, as we bring together 100 of the UK’s most accomplished marketers for a full day of learning\, thinking and frank discussion in our sales-free environment.  \nBy keeping our event ‘single-track’ with one main room\, one stage and strictly limited tickets that are seniority screened\, we build on our community strengths: peer-to-peer conversations\, elevating marketing through collective insight and helping our delegates to grow their own talented network of senior-level marketers determined to deliver excellence for the brands they represent. \nOur inspirational guest speakers include: \nTim Harford OBE \nSusie Dent MBE \nProfessor Marcus Du Sautoy \nElla Al-Shamahi \nOur accomplished guest marketing speakers include: \nAJ Coyne (Monzo) \nRebecca Hirst (EY) \nKatie Jackson (Channel 4) \nRachel Kemp (Lush) \nLeo Sloley (KFC) \nDebasree Dasgupta (PernodRicard)  \nwith more TBA. \nTen tables of ten\, cabaret-style: Breakfast\, lunch and a drinks reception. 2 roundtable discussion sessions – one in the morning and one the afternoon – ensure that front-line experience and challenges are shared and strong industry connections are forged. \nEarly bird tickets are available for £199 + VAT and will go fast. Secure yours today.
URL:https://littlegreycells.club/event/wonder-and-awe/
LOCATION:Regent’s University\, Inner Circle\, Regent's Park\, London\, NW1 4NS\, United Kingdom
CATEGORIES:Conference
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/07/LGCC-SUMMIT-2027-WONDER-AND-AWE.webp
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DTSTART;TZID=Europe/London:20270422T083000
DTEND;TZID=Europe/London:20270422T113000
DTSTAMP:20261024T125743Z
CREATED:20261023T155534Z
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SUMMARY:The New Brand Marketer Skill Set
DESCRIPTION:The principles that govern impactful brand marketing have not changed. Buyers still choose with feeling and rationalise the decision afterwards\, and the brands that grow are the ones that are in mind long before customers are ready to buy. \nWhat has changed is how those principles are applied to move the needle and deliver successful campaigns. AI now sits inside the creative process\, media has splintered into countless feeds across a myriad of channels\, culture moves quicker than planning was ever built to track and the line between brand and performance has largely dissolved. \n\nThe old brand marketer skillset focused on total control. 6-12 month processes to get to a single ad. Linear campaign thinking. Ruthless adherence to static brand guidelines. Multiple rounds of creative testing and approvals to de-risk investment. Ad buys that ensured the whole thing was too-big-to-fail. We present the case that this control-oriented model cannot hold in a media environment that is characterised by overwhelming complexity. \nFragmentation means there is no longer a single point of origin for how a brand is experienced\, and no single cultural lingua franca for marketers to work from. Brands are increasingly built bottom-up\, mediated through third parties: creators\, brand partnerships\, community activations\, AI search. Content demands are expanding out to infinity. \n\n\nThe brand marketer of the future cannot control this as they have in the past. They must instead\, learn to orchestrate coherence out of this chaos.\n\nJoin us for this special edition breakfast\, guest curated by Eugene Healey\, as we discuss how to build systems that allow brand teams to function less like sovereign militaries and more like guerrilla cells – decentralised\, autonomous units that can make decisions on the fly rather than endlessly deferring to leadership.\n\nOn our expert panel we have Kerttu Inkeroinen (CMO\, Lucky Saint – and our first ever guest curator back in Nov 2023) and more TBA.\n\nYou leave having connected with your peers – senior-level brand-side marketers – who\, like you face the same brand marketing paradigm.
URL:https://littlegreycells.club/event/the-new-brand-marketer-skill-set/
LOCATION:Haberdashers’ Hall\, 18 West Smithfield\, London\, EC1A 9HQ\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/png:https://littlegreycells.club/wp-content/uploads/2026/09/LGCC-Marketing-Toolbox.png
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