BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Little Grey Cells Club - ECPv6.17.0//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Little Grey Cells Club
X-ORIGINAL-URL:https://littlegreycells.club
X-WR-CALDESC:Events for Little Grey Cells Club
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20280326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20281029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260903T180000
DTEND;TZID=Europe/London:20260903T213000
DTSTAMP:20260713T065029Z
CREATED:20260601T172817Z
LAST-MODIFIED:20260713T065029Z
UID:10000020-1788458400-1788471000@littlegreycells.club
SUMMARY:Too Much Stuff. Not Enough Point.
DESCRIPTION:In September\, our Little Grey Cells Club marketing leader dinner invites provocative conversation about meaning\, clarity and being a human in the age of infinite creation. \nWe’re living in an age of more; a world where we can make anything. Faster. Cheaper. Easier. Endlessly. \nBut something is not quite right. The more we make\, the less we feel. The science tells us why: humans weren’t built for this. \nIn a world of ‘too much’\, at this dinner\, we consider the radical alternative: less. \nLess making\, more meaning. Less noise. More point. Self-awareness\, self-understanding\, ruthless singularity and humanity. Perhaps these traits will lead the next phase of growth as overwhelm becomes endemic. In this new moment\, knowing who you are will be infinitely more precious than making more. \nThe brands that will matter in the next decade won’t win on volume. They’ll win on clarity\, conviction and humanity. On knowing exactly who they are\, what they stand for and why they deserve attention in the first place. This isn’t about shrinking ambition. Instead brands need to go small enough to find ‘the point’. They need to find the single clear idea people inside and outside the business can actually believe in before going big. \nFor our inspirational guest speakers we have: \nAnna Hale\, Chief Marketing Officer International at Glanbia Performance Nutrition. Glanbia is the world’s number-one sports nutrition company\, specialising in science-backed protein powders\, energy bars\, and supplements targeted at athletes\, bodybuilders\, and everyday consumers leading active\, health-focused lives. A Marketing Week top 100 marketer\, Anna understands the need to balance technology-enhanced business with human clarity and empathy. \nCliona Hayes\, Senior Director of Global Brand and Advertising at Indeed\, has spent more than twenty years building brands that balance commercial rigour with cultural purpose. From her early days bartering flight vouchers for press coverage at Ryanair\, through leadership at Pernod Ricard\, media and now at the world’s largest job site\, Cliona has mastered the art of cutting through complexity to find clarity. A juror for global industry awards and co-chair of Women@Indeed\, she understands that the brands that endure aren’t those doing more\, they’re the ones brave enough to stand for something specific\, and to say no to everything else. \nLuke Forshaw\, Head of Brand and Marketing at Back Market\, has spent fifteen years building brands across entertainment\, sport and technology at OMD\, MediaCom\, Red Bull and Apple. Now leading the world’s largest refurbished electronics marketplace\, Luke has transformed a nearly unknown brand into one recognized by nearly a fifth of Londoners\, earning multiple award recognitions for campaign work that challenges the industry’s obsession with newness. His instinctive understanding of how culture shapes brand behaviour\, combined with disciplined strategic thinking\, makes him a valuable voice for the LGCC community navigating how purpose-led marketing drives commercial momentum. \nAlongside this trio of seasoned experts\, we’ll have 20 senior-level marketers from the UK’s biggest brand gathered for a dynamic dinner discussion about why the future belongs to brands brave enough ‘to mean something’\, in The Marx Room\, Quo Vadis\, with a 3 course meal – menu by celebrated chef Jeremy Lee. \nWelcome to the ‘end of more’.
URL:https://littlegreycells.club/event/too-much-stuff-not-enough-point/
LOCATION:Quo Vadis\, 26-29 Dean St\, London\, W1D 3LL\, United Kingdom
CATEGORIES:Dinner
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/Screenshot-2026-06-01-at-20.31.39.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260924T083000
DTEND;TZID=Europe/London:20260924T113000
DTSTAMP:20260724T124121Z
CREATED:20260227T132702Z
LAST-MODIFIED:20260724T124121Z
UID:10000015-1790238600-1790249400@littlegreycells.club
SUMMARY:A.I. - Silver Bullet Or Snake Oil?
DESCRIPTION:Artificial Intelligence in Marketing\nPanacea or Emperor’s New Clothes?\nHas AI has turned marketing into a live experiment? \nIn my interviews in The Drum with senior-level marketers\, the variety of AI adoption is huge. Where some teams are barely touching it\, others are using it daily\, across insight\, planning\, production and optimisation. Most are somewhere in the middle: curious\, slightly wary\, and trying to separate what genuinely helps from what merely makes a nice demo or rapidly becomes an expensive mistake. \nIn this breakfast briefing we want to hear from our community: senior-level marketers currently incorporating AI into their systems and workflows. \nWe’ll look at the brands using AI to real effect\, and explore the moments where leaders have been burned by tools that over-promise and under-deliver for teams\, budgets\, governance and even outcomes. \nHosted by Rachael Pollard\, CMO at Uswitch\nOur guest curator\, Rachael Pollard\, has championed digital change for years\, approaching AI with pace and rigour. Her fire-side chat will be followed by a panel of marketing leaders – Cassandra Hall (Motorway)\, Jay Safdar (Lloyds Bank)\, Nicola Collins (EDF)\, Adam Evans (Domestic & General)\, Olivia Butter (Klarna) and Jakob Nielsen (Broadlab) – sharing what’s working\, what’s failed\, and what they’d do differently with the benefit of hindsight. \nWe also have Ian Crocombe (Deft) giving us his report from AI implementation for large organisations and small. What works. What does not. \nAnd the cherry on top: comedian Ken Cheng will offer unparalleled expertise on how all CEOs should behave when presented with AI. \nWhat we’re hearing from the front line\nWhat’s proving useful: \n\n\nAI is far more valuable than post-writing and summarising decks. \n\n\nAI is strong in kind learning work: structured tasks where feedback is clear and repetition improves output. \n\n\nUsed well\, it can remove friction\, shorten cycles\, and free teams for higher-value thinking. \n\n\n“Vibe coding” is here to stay. Marketers should understand what it changes inside a team and for workflows. \n\n\nWhere it disappoints: \n\n\nSerious businesses are not trusting AI to predict marketing results with any confidence. \n\n\nAI doesn’t deliver strategy. It can support strategic work\, but will never lead it. \n\n\nAutomating all creative is a direct route to sameness. Blandness scales beautifully but flattens effectiveness. \n\n\nAI struggles with wicked learning work: ambiguous problems\, shifting contexts\, and decisions where judgement matters more than pattern. \n\n\n(With thanks to Tim Clancy for the kind vs wicked learning metaphor.) \nWhat you’ll leave with:\n\n\nA clearer view of where AI can improve your marketing function\, quickly and safely \n\n\nPractical examples from peers\, including mistakes worth avoiding \n\n\nCollective insight you can take straight into planning\, capability building and governance \n\n\nThe format:\nBreakfast\, sharp conversation\, and plenty of time with peers. \nWe’re bringing together 100 senior marketing leaders across B2B and B2C brands for keynote conversation\, a candid panel\, and roundtable discussion engineered to inspire and inform. \nRegister now to secure your seat for what promises to be a punchy September session.
URL:https://littlegreycells.club/event/a-i-silver-bullet-or-snake-oil/
LOCATION:Woburn House\, Tavistock Square\, London\, WC1H 9HQ\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/02/AI-SNAKE-OIL-STILL-scaled.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261001T083000
DTEND;TZID=Europe/London:20261001T113000
DTSTAMP:20260703T143123Z
CREATED:20260624T203022Z
LAST-MODIFIED:20260703T143123Z
UID:10000022-1790843400-1790854200@littlegreycells.club
SUMMARY:The B2B Credibility Paradox
DESCRIPTION:Calling B2B senior-level brand-side marketers – join us for our inaugural B2B breakfast briefing: \nEvery B2B Marketing Director faces the challenge:”How do we stand out as credible?” but from their own industry perspective (enterprise SaaS\, industrial manufacturing\, professional services\, fintech). \nB2B buyers demand proof of expertise and track record\, yet the most obvious ways to demonstrate it (case studies\, white papers\, thought leadership) are ten-a-penny\, feel dated and are underwhelming. Together we’ll explore how B2B leaders build genuine trust in an era when everyone claims to be “industry-leading” and “innovative.” In this session\, we’ll dig into everything from founder visibility to customer advocacy to editorial strategy and we’ll hear honest peer accounts of what actually moves the dial. \nTo anchor the session we present three ‘B2B marketing senseis’ in a fireside chat with founder Tim Healey: \nRebecca Gillingham has spent two decades turning marketing into a commercial force\, from events and field marketing to senior leadership at LexisNexis and Dun & Bradstreet\, where she now heads up marketing for the firm’s global Finance business. \nBrian Macreadie has spent three decades turning B2B marketing into a creative force\, from career beginnings in astrophysics and defence software he soon pivoted to senior roles at Getty Images and FLAG Telecom\, and now leads marketing at international law firm Addleshaw Goddard. \nKate Mackie is EY‘s Global Chief Marketing Strategy and Operations Officer\, a board-level marketer with more than two decades across B2B and B2C at the likes of GE and WPP\, and the author of a respected guide to connecting marketing to revenue. \nNext we’ll run 2 roundtable discussions: Roundtable session #1 will tackle: Distinctive B2B Marketing Solutions – how ‘ok’ just won’t do in a sea of sameness. Roundtable session #2 will explore how to Get Buy In From The Board. Our B2B marketing leader delegates will share what’s actually working in their sector. You’ll leave with specific\, proven ideas ready for testing in your business from strategy to execution\, positioning to tactical choices.  \nAt this B2B session\, we invite community members to bring their foremost B2B marketing challenge to this breakfast. Together we’ll trouble-shoot using the wisdom of industry leaders’ lived senior-level business experience in our sales-free environment.
URL:https://littlegreycells.club/event/the-b2b-credibility-paradox/
CATEGORIES:B2B Breakfast Session
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/LGCC-the-credibility-paradox-.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261119T083000
DTEND;TZID=Europe/London:20261119T113000
DTSTAMP:20260724T140910Z
CREATED:20260418T095803Z
LAST-MODIFIED:20260724T140910Z
UID:10000018-1795077000-1795087800@littlegreycells.club
SUMMARY:Marketing Clinic
DESCRIPTION:What if you could triage your marketing challenges at speed and with your peers – senior-level marketers from the UK’s biggest brands? \nWe invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing – with a twist. \nGlobally renowned strategist and celebrated author\, Mark Earls will be joined by marketing legend Pete Markey (CMO\, University of Nottingham\, ex-Boots\, TSB\, The Post Office) as guest curators for a very special edition breakfast briefing addressing the discipline of fast problem solving as senior-level marketers. \nWe’ll have our usual fireside chat with Mark and Pete\, followed by our debut appearance of award-winning comedian Alistair Barrie\, delivering a 10 minute set. \nNext our panel discussion will feature marketing leaders Kate Mackie (Chief Marketing Strategy & Operations Office\, EY)\, Conrad Bird CBE (Director Campaigns and Marketing\, The Cabinet Office)\, Alexandra Lewis (CMO Reinsurance\, Aon)\, Karen Smith (Regional Head of Marketing\, UK\, Europe\, Eurasia\, Middle East and Americas (EEMA)\, ACCA) and Lucas Bergmans (Head of Integrated Marketing & Content\, NatWest) – discussing the pros and cons of fast decisions. \nAnd we’ll have ‘elephant tamer’ Jon Burkhart (Founder\, TBC Global) giving a short talk on the value of ‘calling out the elephant in the room’. \nIn a break from our usual format\, our roundtable discussions will be a triage for marketing challenges. \nHow will this work? \n1. Bring one clearly articulated business or marketing challenge to the session \n2. In a 45 minute roundtable session you will diagnose your challenge with help from your peers around the table. See axis above? All will be explained on 19 November – but we’ll be placing your challenge on the grid. \n3. Once all the challenges have been diagnosed\, one of the challenges on each table will be tackled by the team sat around your table. \n4. You’ll leave having fully defined what your challenge is\, ready to fully consider the best ways to address it and move forward. \nSound like a plan? \nAs ever\, our Little Grey Cells Club breakfast events are free-to-attend\, and we screen for seniority to ensure you are only ever sat next to top-tier marketers at your equivalent level of decision-making. You’ll leave having broadened your marketing leader network and with ideas ready to implement with your marketing team. \nJoin us for a super-dynamic breakfast celebrating 4 years of our community that elevates marketing through collective insight.
URL:https://littlegreycells.club/event/marketing-clinic/
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/04/IMG_1332.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20270128T083000
DTEND;TZID=Europe/London:20270128T113000
DTSTAMP:20260724T124801Z
CREATED:20260626T144828Z
LAST-MODIFIED:20260724T124801Z
UID:10000021-1801125000-1801135800@littlegreycells.club
SUMMARY:The Overlooked Strategy Of Surprise
DESCRIPTION:Celebrated strategist\, author\, keynote speaker and podcast presenter Adam Morgan joins Little Grey Cells Club for our annual flagship briefing as guest curator for our first breakfast of 2027: a morning digging into Adam’s current passion: the underestimated power of surprise. \nAdam wrote “Eating the Big Fish“\, the revered business book that gave challenger brands their language and reshaped how a generation of marketers think. His recent research turns to surprise as a measurable advantage\, the moments when a brand breaks its own pattern and earns more mental availability in the people it reaches. He will share what the evidence shows\, and where it points for marketers who want to build that effect on purpose rather than trip over it by luck. \nAlongside Adam we’ll have our guest panel of expert marketers exploring Adam’s hypothesis – including Bart Quinton-Smith (Marketing & Sales Director\, Tui)\,  Yasmin Mukhida-Olushola\, (Head of Marketing\, Hub Hotels)\, Cherry Tian\, (Head of Marketing\, The Workspace Group)\, Kate Dale (Director of Marketing\, Sport England) and Emilie Birks\, (Senior Vice President\, Marketing\, The Beatport Group) sharing their front-line experience and our fêted roundtable discussions. We’ll have 10 tables of delegates made up from our community of the UK’s most accomplished senior marketing leaders\, gathered from many of the country’s most recognisable brands\, all in our unique sales-free environment. \nExpect honest exchange between marketers at the highest level: generous about what works and candid about what does not. Places are capped at 100 and will fill fast. Kickstart 2027 with a morning of sharpened thinking and informed conversation and secure your seat.
URL:https://littlegreycells.club/event/the-overlooked-strategy-of-surprise/
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/SURPRISE-STILL.webp
END:VEVENT
END:VCALENDAR