November 30, 2023 8:15 am

The Ivy Soho Brasserie, 26-28 Broadwick St, London W1F 8JB

Advertising Effectiveness

How to juggle strategy, creative and media choices
(Who’s doing it well and what’s their secret?)
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What underpins successful marketing campaigns for the UK’s biggest brands? Is it super-clear marketing strategy based on rock-solid market research? Is it genius creative execution from the most in-demand advertising agencies? Is it the smartest media choices – from email to social media, TV to out-of-home?

There are so many levers at your disposal – what is the winning formula? With 4 of the UK’s leading marketers in a panel, followed by small round-table discussions, we’ll explore approaches and techniques that have yielded exceptional results.

This intimate event is limited to 30 seats.

There will be the opportunity to network, with breakfast snacks and refreshments, all in a convivial environment in central London, provided by our host The Ivy Soho Brasserie.

Confirmed Fireside Chat

Kerttu Inkeroinen
Marketing and E-Commerce Director
Lucky Saint

Our Guest Panel

  • Rachel Kerrone Brand and Marketing Director, Starling Bank
  • Rebecca Dibb-Simkin Chief Product and Marketing Officer, Octopus Energy
  • Toby Bevans Strategy + Marketing Director, Muller UK + Ireland

Advisory Board

What others say about us…

“Fantastic event, great networking, the panel discussion and the table topics were spot on”

CMO,
Finance

“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversation”

Marketing Director,
Retail

“Refreshing, thought-provoking and inspiring”

Global Brand Director,
FMCG
TheAGENDA

Advertising Effectiveness: How to juggle strategy, creative and media choices

8:15 am

Guest arrival

8:20 am

Warm beverages, pastries and fruit courtesy of Caffè Nero

8:30 am

Chair's opening remarks: Tim Healey

8:35 am

Fireside chat: Pete Zillig, Marketing Director, Ford Europe and Tim Healey

8:45 am

Panel Discussion:
Advertising Effectiveness: How to juggle strategy, creative and media choices with Rachel Kerrone (Brand and Marketing Director, Starling Bank), Rebecca Dibb-Simkin (Chief Product and Marketing Officer, Octopus Energy), Kerttu Inkeroinen (Marketing and E-Commerce Director, Lucky Saint), Toby Bevans (Strategy + Marketing Director, Muller UK + Ireland)

9:15 am

Small Table Discussions:
• Table 1: Strategic diligence
• Table 2: Creative excellence
• Table 3: Optimised media choices
• Table 4: Getting board-level buy-in
• Table 5: How to balance it all

9:40 am

Report back from tables

9:45 am

Networking

10:10 am

Closing remarks

10:15 am

Event ends

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