November 30, 2023 8:15 am
The Ivy Soho Brasserie, 26-28 Broadwick St, London W1F 8JB
Advertising Effectiveness
(Who’s doing it well and what’s their secret?)
What underpins successful marketing campaigns for the UK’s biggest brands? Is it super-clear marketing strategy based on rock-solid market research? Is it genius creative execution from the most in-demand advertising agencies? Is it the smartest media choices – from email to social media, TV to out-of-home?
There are so many levers at your disposal – what is the winning formula? With 4 of the UK’s leading marketers in a panel, followed by small round-table discussions, we’ll explore approaches and techniques that have yielded exceptional results.
This intimate event is limited to 30 seats.
There will be the opportunity to network, with breakfast snacks and refreshments, all in a convivial environment in central London, provided by our host The Ivy Soho Brasserie.
Confirmed Fireside Chat
Our Guest Panel
- Rachel Kerrone Brand and Marketing Director, Starling Bank
- Rebecca Dibb-Simkin Chief Product and Marketing Officer, Octopus Energy
- Toby Bevans Strategy + Marketing Director, Muller UK + Ireland
Advisory Board
What others say about us…
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”
“Refreshing, thought-provoking and inspiring”
Advertising Effectiveness: How to juggle strategy, creative and media choices
8:15 am
Guest arrival
8:20 am
Warm beverages, pastries and fruit courtesy of Caffè Nero
8:30 am
Chair's opening remarks: Tim Healey
8:35 am
Fireside chat: Pete Zillig, Marketing Director, Ford Europe and Tim Healey
8:45 am
Panel Discussion:
Advertising Effectiveness: How to juggle strategy, creative and media choices with Rachel Kerrone (Brand and Marketing Director, Starling Bank), Rebecca Dibb-Simkin (Chief Product and Marketing Officer, Octopus Energy), Kerttu Inkeroinen (Marketing and E-Commerce Director, Lucky Saint), Toby Bevans (Strategy + Marketing Director, Muller UK + Ireland)
9:15 am
Small Table Discussions:
• Table 1: Strategic diligence
• Table 2: Creative excellence
• Table 3: Optimised media choices
• Table 4: Getting board-level buy-in
• Table 5: How to balance it all
9:40 am
Report back from tables
9:45 am
Networking
10:10 am
Closing remarks
10:15 am
Event ends
Join the Waiting List
We’re delighted to announce that our upcoming event is now fully booked.
Please submit your email below to join our waiting list, and we will inform you as quickly as possible should spaces become available at the event.
Thank you for your interest and for being a part of our community.
Discover our next event:
- Tim Healey, MA, FRSA