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DTSTART;TZID=Europe/London:20260430T083000
DTEND;TZID=Europe/London:20260430T113000
DTSTAMP:20260419T155818
CREATED:20260119T113308Z
LAST-MODIFIED:20260316T142650Z
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SUMMARY:Ban The Bland
DESCRIPTION:Bland is expensive. \nIn a market where every category is crowded\, every message aspires to be louder\, and every product promises the similar things\, “good” has become invisible. Distinctiveness is no longer a brand flourish. It’s commercial survival. \nOn Thursday 30 April 2026\, Little Grey Cells Club brings together 100 senior-level marketers for a morning designed to tackle one of the hardest questions in modern marketing: how do you build a brand that people can actually pick out\, remember\, and choose? \nBan The Bland: How Distinctiveness Decides Commercial Fate runs from 08:30–11:30 in Central London. Expect sharp thinking\, real-world lessons\, and the kind of frank conversation you only get when the room is closed\, the incentives are clean\, and the audience is made up of peers. \nOur guest curator is Kirsten Stagg\, Marketing Director at Škoda UK and one of Creative Salon’s Top 50 Creative Marketers in the UK\, has spent the last few years using humour\, cultural honesty and genuine creative conviction to cut through a category that rarely does any of the above. From ‘Familying’ where Škoda spoke directly to real SUV drivers to the Crufts partnership\, which lifted brand consideration from 49% to 77% among stand visitors by doing something simple but super-effective: finding an audience that already loved Škoda cars and letting them bring their dogs. \nKirsten will be joined by panellists Pippa Prain (ASDA)\, Richard Sherwell (J.P. Morgan Asset Management)\, Anoushka Grover (Purplebricks)\, Richard De Villa (Club Med) and Hannah Bourne (Penguin Random House) bringing very different perspectives on what it takes to stand apart when your category is shaped by trust\, complexity\, and constant scrutiny. \nThe morning blends fireside conversation with roundtables\, giving you space to test ideas\, share challenges\, and workshop live problems with people who’ve been there. No performances. No posturing. Just candid\, lived experience and practical troubleshooting. \nAs always\, this is Little Grey Cells Club: a sales-free environment\, built for honest exchange. We elevate marketing through collective insight\, and this session is built for marketers who want to leave with business clarity and not clichés.
URL:https://littlegreycells.club/event/ban-the-bland/
LOCATION:The Little Ship Club\, Three Cranes Walk\, Upper Thames Street\, London\, EC4R 3TB\, United Kingdom
CATEGORIES:Breakfast Briefing
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DTSTART;TZID=Europe/London:20260702T180000
DTEND;TZID=Europe/London:20260702T213000
DTSTAMP:20260419T155818
CREATED:20260317T150414Z
LAST-MODIFIED:20260330T095542Z
UID:10000016-1783015200-1783027800@littlegreycells.club
SUMMARY:Power Play T20
DESCRIPTION:Women’s sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women’s cricket who had never watched the sport before. Brands that moved early – Barclays in football\, Vodafone in cricket – are now sitting on assets that have appreciated faster than almost anything else in the sponsorship market. Is it time your brand explored the opportunities in women’s sport? \nWomen’s sport delivers something increasingly rare: an audience that is genuinely engaged\, skewing younger\, and not yet fatigued by brand saturation. Research shows that fans of women’s sport are more receptive to sponsors than their male-sport equivalents\, and more likely to act on it. For brands trying to build real cultural relevance rather than just reach\, this is not a niche play. It is a strategic one. \nAt ‘Power Play’\, we will put that thesis to the test in the best possible setting: you will spend the evening in a private box at The Kia Oval as the T20 Women’s semi-finals unfold in front of you\, with exceptional speakers Tammy Parlour MBE (CEO and Co-founder of The Women’s Sports Trust) and Danielle Lee (Director Brand and Marketing\, Metro Bank UK). They will be unpacking what good looks like\, where the value actually sits\, and how to build a sponsorship position that lasts. World-class cricket\, a three course dinner and a candid table conversation with some of the UK’s leading marketing minds. Join us. \nWith our spirit of openness\, shared learning and support\, and our ‘sales-free’ environment\, this dinner is open to all senior-level marketers with the desire to learn more about sports sponsorship for their brand – but capped at 20 seats. You’ll leave inspired\, informed and with valuable new industry connections.
URL:https://littlegreycells.club/event/power-play-womens-sport/
LOCATION:The Kia Oval & Surrey County Cricket Club\, 34 Kennington Oval\, London\, SE11 5SW\, United Kingdom
CATEGORIES:Dinner
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DTSTART;TZID=Europe/London:20260924T083000
DTEND;TZID=Europe/London:20260924T113000
DTSTAMP:20260419T155818
CREATED:20260227T132702Z
LAST-MODIFIED:20260409T103520Z
UID:10000015-1790238600-1790249400@littlegreycells.club
SUMMARY:A.I. - Silver Bullet Or Snake Oil?
DESCRIPTION:Artificial Intelligence in Marketing\nPanacea or Emperor’s New Clothes?\nAI has turned marketing into a live experiment. \nIn my interviews in The Drum with senior-level marketers\, the spread is huge: where some teams are barely touching it\, others are using it daily\, across insight\, planning\, production and optimisation. Most are somewhere in the middle: curious\, slightly wary\, and trying to separate what genuinely helps from what merely makes a nice demo or rapidly becomes an expensive mistake. \nThis session is built for that middle ground. \nWe’ll look at the brands using AI to real effect\, and the moments where leaders have been burned by tools that over-promise and under-deliver. Not in abstract terms\, but in the gritty reality of workflows\, teams\, budgets\, governance and outcomes. \nHosted by Rachael Pollard\, CMO at Uswitch\nOur guest curator\, Rachael Pollard\, has been at the sharp end of digital change for years and has approached AI with both pace and rigour. Her fire-side chat will be followed by a panel of marketing leaders – Cassandra Hall (Motorway)\, Jay Safdar (Lloyds Bank)\, Nicola Collins (EDF)\, Adam Evans (Domestic & General) and Olivia Butter (Klarna) – sharing what’s working\, what’s failed\, and what they’d do differently with the benefit of hindsight. \nWhat we’re hearing from the front line\nWhat’s proving useful: \n\n\nAI is far more valuable than post-writing and summarising decks. Those are party tricks. \n\n\nAI is strong in kind learning work: structured tasks where feedback is clear and repetition improves output. \n\n\nUsed well\, it can remove friction\, shorten cycles\, and free teams for higher-value thinking. \n\n\n“Vibe coding” is arriving fast\, and marketers should understand what it changes inside a team. \n\n\nThe real gains come from hybrid working: humans setting judgement\, taste and direction; AI accelerating the doing. \n\n\nWhere it disappoints: \n\n\nSerious businesses are not trusting AI to predict marketing results with any confidence. \n\n\nAI doesn’t deliver strategy. It can support strategic work\, but it cannot own it. \n\n\nAutomating all creative is a direct route to sameness. Blandness scales beautifully but diminishes effectiveness. \n\n\nAI struggles with wicked learning work: ambiguous problems\, shifting contexts\, and decisions where judgement matters more than pattern. \n\n\n(With thanks to Tim Clancy for the kind vs wicked learning metaphor.) \nWhat you’ll leave with:\n\n\nA clearer view of where AI can improve your marketing function\, quickly and safely \n\n\nPractical examples from peers\, including mistakes worth avoiding \n\n\nCollective insight you can take straight into planning\, capability building and governance \n\n\nThe format:\nBreakfast\, sharp conversation\, and plenty of time with peers. \nWe’re bringing together 100 senior marketing leaders across B2B and B2C brands for keynote conversation\, a candid panel\, and roundtable discussion designed to surface real practice\, not theory. \nIf you’re responsible for performance\, brand\, teams\, and the quality bar\, this is for you. \nRegister now to secure your seat for what promises to be a punchy September session.
URL:https://littlegreycells.club/event/a-i-silver-bullet-or-snake-oil/
CATEGORIES:Breakfast Briefing
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DTSTART;TZID=Europe/London:20261119T083000
DTEND;TZID=Europe/London:20261119T113000
DTSTAMP:20260419T155818
CREATED:20260418T095803Z
LAST-MODIFIED:20260419T133646Z
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SUMMARY:Marketing Clinic
DESCRIPTION:What if you could triage your marketing challenges at speed and with your peers – senior-level marketers from the UK’s biggest brands? \nWe invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing – with a twist. \nGlobally renowned strategist and celebrated author\, Mark Earls will be joined by marketing legend Pete Markey (Boots\, TSB\, The Post Office) as guest curators for a very special edition breakfast briefing addressing the disciples of problem solving as senior-level marketers. \nWe’ll have our usual fireside chat with Mark and Pete\, our panel discussion with marketing leaders – discussing the pros and cons of fast decisions. \nIn a break from our usual format\, our roundtable discussions will be a triage for marketing challenges. \nHow will this work? \n1. Bring one clearly articulated business or marketing challenge to the session \n2. In a 45 minute roundtable session you will diagnose your challenge with help from your peers around the table. See axis above? All will be explained on 19 November – but we’ll be placing your challenge on the grid. \n3. Once all the challenges have been diagnosed\, one of the challenges on each table will be tackled by the team sat around your table. \n4. You’ll leave having fully defined what your challenge is\, ready to fully consider the best ways to address it and move forward. \nSound like a plan? \nAs ever\, our Little Grey Cells Club breakfast events are free-to-attend\, and we screen for seniority to ensure you are only ever sat next to top-tier marketers at your equivalent level of decision-making. \nJoin us for a super-dynamic breakfast celebrating 4 years of our community that elevates marketing through collective insight.
URL:https://littlegreycells.club/event/marketing-clinic/
CATEGORIES:Breakfast Briefing
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