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UID:10000025-1791914400-1791927000@littlegreycells.club
SUMMARY:The Great Value Reset
DESCRIPTION:In a tumultuous market\, price is no longer the ultimate differentiator. Consumers are silently reorganising their lives and recalibrating their priorities\, shifting from simple cost calculations to deep judgments of identity and alignment. Crucially\, the question has changed. It is no longer “Is this good?” but “Is this reflective of me?”  \nUnder this intense new wave of scrutiny\, brands cannot afford to stay passive; they must radically rethink how they define\, build and hold value\, or risk being left behind. But\, to do so\, brands need a sharper lens on how clearly their value is understood\, how much commitment consumers are willing to give\, and where the brand is most exposed when scrutiny arrives. \n \nWe’re proposing that two forces will determine whether a brand survives the reset; Clarity and Commitment. In a world where value is constantly tested it’s vital for brands to understand their current position and future risk\, so they can survive the great value reset. \nLending their front-line hard-earned insight to our evening in the form of short talks between courses\, we are joined by: \nMarnie Corrigan (Ballantine’s): As Global Brand Director for Culture\, Content and Partnerships at Ballantine’s\, Marnie has moved perception around the brand’s merit from price to cultural moments\, using music partnerships with the RZA and Ca7riel and Paco Amoroso to redefine how audiences attribute value. \nJoel Midgley (The Guardian): As Director of Brand and Marketing at The Guardian\, Joel has spent a decade persuading millions of readers to pay for journalism they could just as easily consume for free\, making him one of the marketing industry’s most accomplished voices on how perceptions of value have evolved. \nGreg Clayton (Ipsos): Having spent two decades collecting evidence on audience behaviour\, Greg is sure to bring hard proof\, and deep knowledge to the question of how we define value in a reset economy. \nThis free-to attend event is exclusively for senior brand-side marketing leaders and limited to 20 seats. For our three course meal (menu by Jeremy Lee)\, you’ll be dining alongside your peers\, with the opportunity to share challenges and make high-level industry connections\, all in the convivial environment of Quo Vadis restaurant’s private dining ‘Blue Room’\, Dean Street\, London. \nJoin us as we explore new brand definitions of value. You’ll leave inspired and ready to implement validated research to your business.
URL:https://littlegreycells.club/event/the-great-value-reset/
LOCATION:The Blue Room\, Quo Vadis Restaurant\, 26-29 Dean Street\, London\, W1D 3LL\, United Kingdom
CATEGORIES:Dinner
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/08/LGCC-Dinner-the-great-value-reset-scaled.webp
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BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261119T083000
DTEND;TZID=Europe/London:20261119T113000
DTSTAMP:20260922T164638Z
CREATED:20260418T095803Z
LAST-MODIFIED:20260922T164638Z
UID:10000018-1795077000-1795087800@littlegreycells.club
SUMMARY:The 4th Anniversary Marketing Clinic
DESCRIPTION:What if you could triage your marketing challenges at speed and with your peers – senior-level marketers from the UK’s biggest brands? \nWe invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing – with a twist. \nGlobally renowned strategist and celebrated author\, Mark Earls will be joined by marketing legend Pete Markey (CMO\, University of Nottingham\, ex-Boots\, TSB\, The Post Office) as guest curators for a very special edition breakfast briefing addressing the discipline of fast problem solving as senior-level marketers. \nWe’ll have our usual fireside chat with Mark and Pete\, followed by our debut appearance of award-winning comedian Alistair Barrie\, delivering a 10 minute set. \nNext our panel discussion will feature marketing leaders Kate Mackie (Chief Marketing Strategy & Operations Office\, EY)\, Conrad Bird CBE (Director Campaigns and Marketing\, The Cabinet Office)\, Alexandra Lewis (CMO Reinsurance\, Aon)\, Karen Smith (Regional Head of Marketing\, UK\, Europe\, Eurasia\, Middle East and Americas (EEMA)\, ACCA) and Lucas Bergmans (Marketing Director\, Ex-Wise) – discussing the pros and cons of fast decisions. \nIn a break from our usual format\, our roundtable discussions will be a triage for marketing challenges. \n  \n100 marketing leaders bringing a challenge and getting it diagnosed? How will this work? \n1. Bring one clearly articulated business or marketing challenge to the session \n2. In a 45 minute roundtable session you will diagnose your challenge with help from your peers around the table. (See the axis above) All will be explained on 19 November – but we’ll be placing your challenge on that grid. \n3. Once all the challenges have been diagnosed\, one of the challenges on each table will be tackled by the team sat around your table. \n4. You’ll leave having fully defined what your challenge is\, ready to practically consider the best ways to address it and move forward. \nSound like a plan? \nAs ever\, our Little Grey Cells Club breakfast events are free-to-attend\, and we screen for seniority to ensure you are only ever sat next to top-tier marketers at your equivalent level of decision-making. You’ll leave having broadened your marketing leader network and with ideas ready to implement with your marketing team. \nJoin us for a super-dynamic breakfast celebrating 4 years of our community that elevates marketing through collective insight.
URL:https://littlegreycells.club/event/marketing-clinic/
LOCATION:113 Chancery Lane\, London\, WC2A 1PP\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/png:https://littlegreycells.club/wp-content/uploads/2026/08/LGCC-MArketing-CLinic-2026-scaled.png
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DTSTART;TZID=Europe/London:20270128T083000
DTEND;TZID=Europe/London:20270128T113000
DTSTAMP:20260919T171101Z
CREATED:20260626T144828Z
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SUMMARY:The Overlooked Strategy of Surprise
DESCRIPTION:Celebrated strategist\, author\, keynote speaker and podcast presenter Adam Morgan joins Little Grey Cells Club for our annual flagship briefing as guest curator for our first breakfast of 2027: a morning digging into Adam’s current passion: the underestimated power of surprise. \nAdam wrote “Eating the Big Fish“\, the revered business book that gave challenger brands their language and reshaped how a generation of marketers think. His recent research turns to surprise as a measurable advantage\, the moments when a brand breaks its own pattern and earns more mental availability in the people it reaches. He will share what the evidence shows\, and where it points for marketers who want to build that effect on purpose rather than trip over it by luck. \nAlongside Adam we’ll have our guest panel of expert marketers exploring Adam’s hypothesis – including Bart Quinton-Smith (Marketing & Sales Director\, Tui)\,  Yasmin Mukhida-Olushola\, (Head of Marketing\, Hub Hotels)\, Cherry Tian\, (Head of Marketing\, The Workspace Group)\, Kate Dale (Director of Marketing\, Sport England) and Emilie Birks\, (Senior Vice President\, Marketing\, The Beatport Group) sharing their front-line experience and our fêted roundtable discussions. We’ll have 10 tables of delegates made up from our community of the UK’s most accomplished senior marketing leaders\, gathered from many of the country’s most recognisable brands\, all in our unique sales-free environment. \nExpect honest exchange between marketers at the highest level: generous about what works and candid about what does not. Places are capped at 100 and will fill fast. Kickstart 2027 with a morning of sharpened thinking and informed conversation and secure your seat.
URL:https://littlegreycells.club/event/the-overlooked-strategy-of-surprise/
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/SURPRISE-STILL.webp
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DTSTART;TZID=Europe/London:20270318T083000
DTEND;TZID=Europe/London:20270318T190000
DTSTAMP:20261002T093515Z
CREATED:20260715T104115Z
LAST-MODIFIED:20261002T093515Z
UID:10000023-1805358600-1805396400@littlegreycells.club
SUMMARY:Wonder and Awe
DESCRIPTION:At our annual 1 Day Summit in 2027 we celebrate how the world has never been more aware of what makes our planet\, humans\, technology\, data and creativity so astonishing. From our unique status as the only planet sustaining life-forms to our inherent human ability to learn\, problem solve and show kindness to one another.  \nWe are currently charging head-long into an era where\, if left unchecked\, AI has the potential to flatten creativity in marketing. And yet\, we have everything we need around us to inspire the best marketing. With this in mind we proudly present keynote speakers and marketing leaders who not only champion wonder and awe in their work but who have also mastered the art of harnessing creativity when communicating complex ideas so that you leave informed and inspirited.  \nJoin us to learn from and ask questions of our guest experts\, and network with your open-minded and supportive peers throughout the summit\, as we bring together 100 of the UK’s most accomplished marketers for a full day of learning\, thinking and frank discussion in our sales-free environment.  \nBy keeping our event ‘single-track’ with one main room\, one stage and strictly limited tickets that are seniority screened\, we build on our community strengths: peer-to-peer conversations\, elevating marketing through collective insight and helping our delegates to grow their own talented network of senior-level marketers determined to deliver excellence for the brands they represent. \nOur inspirational guest speakers include: \nTim Harford OBE \nSusie Dent MBE \nProfessor Marcus Du Sautoy \nElla Al-Shamahi \nOur accomplished guest marketing speakers include: \nAJ Coyne (Monzo) \nRebecca Hirst (EY) \nKatie Jackson (Channel 4) \nRachel Kemp (Lush) \nLeo Sloley (KFC) \nDebasree Dasgupta (PernodRicard)  \nwith more TBA. \nTen tables of ten\, cabaret-style: Breakfast\, lunch and a drinks reception. 2 roundtable discussion sessions – one in the morning and one the afternoon – ensure that front-line experience and challenges are shared and strong industry connections are forged. \nEarly bird tickets are available for £199 + VAT and will go fast. Secure yours today.
URL:https://littlegreycells.club/event/wonder-and-awe/
LOCATION:Regent’s University\, Inner Circle\, Regent's Park\, London\, NW1 4NS\, United Kingdom
CATEGORIES:Conference
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/07/LGCC-SUMMIT-2027-WONDER-AND-AWE.webp
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