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DTSTART;TZID=Europe/London:20260702T180000
DTEND;TZID=Europe/London:20260702T213000
DTSTAMP:20260617T151451
CREATED:20260317T150414Z
LAST-MODIFIED:20260610T092854Z
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SUMMARY:Power Play T20
DESCRIPTION:Join us for our special edition dinner. Limited to 20 seats. Spend the evening in a private box at The Kia Oval as the T20 Women’s semi-finals unfold in front of you\, with exceptional speakers Tammy Parlour MBE (CEO and Co-founder of The Women’s Sports Trust) and Danielle Lee (Director Brand and Marketing\, Metro Bank UK). \nOur guest speakers will be unpacking what good looks like\, where the value actually sits\, and how to build a sponsorship position that lasts. World-class cricket\, a three course dinner and a candid table conversation with some of the UK’s leading marketing minds. Join us. \nWomen’s sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women’s cricket who had never watched the sport before. Brands that moved early – Barclays in football\, Vodafone in cricket – are now sitting on assets that have appreciated faster than almost anything else in the sponsorship market. Is it time your brand explored the possibilities within women’s sport? \nWomen’s sport delivers something increasingly rare: an audience that is genuinely engaged\, skewing younger\, and not yet fatigued by brand saturation. Research shows that fans of women’s sport are more receptive to sponsors than their male-sport equivalents\, and more likely to act on it. For brands trying to build real cultural relevance rather than just reach\, this is not a niche play. It is a strategic one. \nWith our spirit of openness\, shared learning and support\, and our ‘sales-free’ environment\, this dinner is open to all senior-level marketers with the desire to learn more about sports sponsorship for their brand. You’ll leave inspired\, informed and with valuable new industry connections. \n“I don’t like cricket… I love it” 10cc
URL:https://littlegreycells.club/event/power-play-womens-sport/
LOCATION:The Kia Oval & Surrey County Cricket Club\, 34 Kennington Oval\, London\, SE11 5SW\, United Kingdom
CATEGORIES:Dinner
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DTSTART;TZID=Europe/London:20260903T180000
DTEND;TZID=Europe/London:20260903T213000
DTSTAMP:20260617T151451
CREATED:20260601T172817Z
LAST-MODIFIED:20260602T133049Z
UID:10000020-1788458400-1788471000@littlegreycells.club
SUMMARY:Too Much Stuff. Not Enough Point.
DESCRIPTION:In September\, our Little Grey Cells Club marketing leader dinner invites provocative conversation about meaning\, clarity and being a human in the age of infinite creation. \nWe’re living in an age of more; a world where we can make anything. Faster. Cheaper. Easier. Endlessly. \nBut something is not quite right. The more we make\, the less we feel. The science tells us why: humans weren’t built for this. \nIn world of ‘too much’\, at this dinner\, we consider the radical alternative: less. \nLess making\, more meaning. Less noise. More point. Self-awareness\, self-understanding\, ruthless singularity and humanity. Perhaps these traits will lead the next phase of growth as overwhelm becomes endemic. In this new moment\, knowing who you are will be infinitely more precious than making more. \nThe brands that will matter in the next decade won’t win on volume. They’ll win on clarity\, conviction and humanity. On knowing exactly who they are\, what they stand for and why they deserve attention in the first place. This isn’t about shrinking ambition. \nIt’s about going small enough to find the point – the single clear idea people inside and outside the business can actually believe in – before going big. \nFor our inspirational speaker we have Anna Hale\, Chief Marketing Officer International at Glanbia Performance Nutrition. Glanbia is the world’s number-one sports nutrition company\, specialising in science-backed protein powders\, energy bars\, and supplements targeted at athletes\, bodybuilders\, and everyday consumers leading active\, health-focused lives. A Marketing Week top 100 marketer\, Anna understands the need to balance technology-enhanced business with human clarity and empathy. \nAlongside Anna\, we’ll have 20 senior-level marketers from the UK’s biggest brand gathered for a dynamic dinner discussion about why the future belongs to brands brave enough to mean something\, in The Marx Room\, Quo Vadis\, with a 3 course meal – menu by celebrated chef Jeremy Lee. \nWelcome to the ‘end of more’.
URL:https://littlegreycells.club/event/too-much-stuff-not-enough-point/
LOCATION:Quo Vadis\, 26-29 Dean St\, London\, W1D 3LL\, United Kingdom
CATEGORIES:Dinner
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DTSTART;TZID=Europe/London:20260924T083000
DTEND;TZID=Europe/London:20260924T113000
DTSTAMP:20260617T151451
CREATED:20260227T132702Z
LAST-MODIFIED:20260531T093555Z
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SUMMARY:A.I. - Silver Bullet Or Snake Oil?
DESCRIPTION:Artificial Intelligence in Marketing\nPanacea or Emperor’s New Clothes?\nAI has turned marketing into a live experiment. \nIn my interviews in The Drum with senior-level marketers\, the spread is huge: where some teams are barely touching it\, others are using it daily\, across insight\, planning\, production and optimisation. Most are somewhere in the middle: curious\, slightly wary\, and trying to separate what genuinely helps from what merely makes a nice demo or rapidly becomes an expensive mistake. \nThis session is built for that middle ground. \nWe’ll look at the brands using AI to real effect\, and the moments where leaders have been burned by tools that over-promise and under-deliver. Not in abstract terms\, but in the gritty reality of workflows\, teams\, budgets\, governance and outcomes. \nHosted by Rachael Pollard\, CMO at Uswitch\nOur guest curator\, Rachael Pollard\, has been at the sharp end of digital change for years and has approached AI with both pace and rigour. Her fire-side chat will be followed by a panel of marketing leaders – Cassandra Hall (Motorway)\, Jay Safdar (Lloyds Bank)\, Nicola Collins (EDF)\, Adam Evans (Domestic & General)\, Olivia Butter (Klarna) and Jakob Nielsen (Broadlab) – sharing what’s working\, what’s failed\, and what they’d do differently with the benefit of hindsight. \nWhat we’re hearing from the front line\nWhat’s proving useful: \n\n\nAI is far more valuable than post-writing and summarising decks. Those are party tricks. \n\n\nAI is strong in kind learning work: structured tasks where feedback is clear and repetition improves output. \n\n\nUsed well\, it can remove friction\, shorten cycles\, and free teams for higher-value thinking. \n\n\n“Vibe coding” is arriving fast\, and marketers should understand what it changes inside a team. \n\n\nThe real gains come from hybrid working: humans setting judgement\, taste and direction; AI accelerating the doing. \n\n\nWhere it disappoints: \n\n\nSerious businesses are not trusting AI to predict marketing results with any confidence. \n\n\nAI doesn’t deliver strategy. It can support strategic work\, but it cannot own it. \n\n\nAutomating all creative is a direct route to sameness. Blandness scales beautifully but diminishes effectiveness. \n\n\nAI struggles with wicked learning work: ambiguous problems\, shifting contexts\, and decisions where judgement matters more than pattern. \n\n\n(With thanks to Tim Clancy for the kind vs wicked learning metaphor.) \nWhat you’ll leave with:\n\n\nA clearer view of where AI can improve your marketing function\, quickly and safely \n\n\nPractical examples from peers\, including mistakes worth avoiding \n\n\nCollective insight you can take straight into planning\, capability building and governance \n\n\nThe format:\nBreakfast\, sharp conversation\, and plenty of time with peers. \nWe’re bringing together 100 senior marketing leaders across B2B and B2C brands for keynote conversation\, a candid panel\, and roundtable discussion designed to surface real practice\, not theory. \nIf you’re responsible for performance\, brand\, teams\, and the quality bar\, this is for you. \nRegister now to secure your seat for what promises to be a punchy September session.
URL:https://littlegreycells.club/event/a-i-silver-bullet-or-snake-oil/
LOCATION:Woburn House\, Tavistock Square\, London\, WC1H 9HQ\, United Kingdom
CATEGORIES:Breakfast Briefing
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DTSTART;TZID=Europe/London:20261119T083000
DTEND;TZID=Europe/London:20261119T113000
DTSTAMP:20260617T151451
CREATED:20260418T095803Z
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SUMMARY:Marketing Clinic
DESCRIPTION:What if you could triage your marketing challenges at speed and with your peers – senior-level marketers from the UK’s biggest brands? \nWe invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing – with a twist. \nGlobally renowned strategist and celebrated author\, Mark Earls will be joined by marketing legend Pete Markey (Boots\, TSB\, The Post Office) as guest curators for a very special edition breakfast briefing addressing the disciples of problem solving as senior-level marketers. \nWe’ll have our usual fireside chat with Mark and Pete\, our panel discussion with marketing leaders Kate Mackie (Chief Marketing Strategy & Operations Office\, EY) \, Lucas Bergmans (Head of Integrated Marketing & Content\, NatWest) – discussing the pros and cons of fast decisions. \nAnd we’ll have ‘elephant tamer’ Jon Burkhart (Founder\, TBC Global) giving a short talk on the value of ‘calling out the elephant in the room’. \nIn a break from our usual format\, our roundtable discussions will be a triage for marketing challenges. \nHow will this work? \n1. Bring one clearly articulated business or marketing challenge to the session \n2. In a 45 minute roundtable session you will diagnose your challenge with help from your peers around the table. See axis above? All will be explained on 19 November – but we’ll be placing your challenge on the grid. \n3. Once all the challenges have been diagnosed\, one of the challenges on each table will be tackled by the team sat around your table. \n4. You’ll leave having fully defined what your challenge is\, ready to fully consider the best ways to address it and move forward. \nSound like a plan? \nAs ever\, our Little Grey Cells Club breakfast events are free-to-attend\, and we screen for seniority to ensure you are only ever sat next to top-tier marketers at your equivalent level of decision-making. You’ll leave having broadened your marketing leader network and with ideas ready to implement with your marketing team. \nJoin us for a super-dynamic breakfast celebrating 4 years of our community that elevates marketing through collective insight.
URL:https://littlegreycells.club/event/marketing-clinic/
CATEGORIES:Breakfast Briefing
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