January 30, 2025 8:30 am
House of Lords, Parliament Sq, London SW1A 0PW
The New Frontier of Fandom
‘Zoe Scaman is a force of nature and is leading the charge on the future of marketing. She backs up her theories with evidence that is hard to ignore – essential knowledge for forward-thinking marketers.’
Mark Evans (LGC Advisory Board, NED, ex-CMO Direct Line).
We kick off our 2025 event series with the trail-blazing Zoe Scaman, one of the world’s most in demand keynote speakers and experts on strategic marketing as our guest curator, for this dynamic and super-informative session.
Zoe cut a swathe through current perceptions of marketing and understanding audience behaviour with her report: ‘The Future Of Fandoms’, in which she posited that fandom would become a dominant force, both culturally and commercially, within the realms of music, sports, movies, TV and more.
What she hadn’t realised is just how fast this prediction would turn from theory into reality and how expansive and exciting the developments would be. So much has happened in the Fandom space in just one year that it can be difficult to keep up with it, let alone be able to connect the dots so that they make any kind of sense.
Join our experienced panel and 60 of the UK’s most senior marketers as we explore the impact of this rapidly evolving phenomenon on products and marketing initiatives. We’ll dig in to how the myriad of interweaving threads connect brands, communities, and the creator economy. We’ll consider how your business is being affected and most importantly: how to keep ahead.
Don’t miss Zoe’s regular and super-insightful LinkedIn posts by following her here.
Confirmed Fireside Chat
Our Guest Panel
Peter Zillig (Director of Marketing, Ford Europe)
Rachel Kerrone (Brand and Marketing Director, Starling Bank)
Joel Midgley (Head of Marketing, The Guardian)
Tom Foulkes (Global Head of Brand Marketing, McLaren)
James Bartlett (Director of Insight, Sony Music)
Rachelle Denton (Global Director of Social Media Strategy, The LEGO Group)
Advisory Board
What others say about us…
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”
“Refreshing, thought-provoking and inspiring”
8:30 am
Guest arrival
8:40 am
Breakfast is served
9:15 am
Chair's opening remarks: Tim Healey
9:20 am
Fireside chat: Zoe Scaman (Founder, Bodacious Agency, Strategy and New Fandom Specialist) and Tim Healey
Panel Discussion:
The Frontiers of New Fandom: Community, Autonomy and Equity (Who’s getting it right and how?) with Peter Zillig (Director of Marketing, Ford Europe), Rachel Kerrone (Brand and Marketing Director, Starling Bank), Joel Midgley (Head of Marketing, The Guardian), Tom Foulkes (Global Head of Brand Marketing, McLaren), James Bartlett (Director of Insight, Sony Music), Rachel Denton (Global Director of Social Media Strategy, The LEGO Group)
10:10 am
Small Table Discussions:
• Table 1: Fandom
• Table 2: Community
• Table 3: Autonomy
• Table 4: Equity
• Table 5: Implementation
10:45 am
Report back from tables
10:50 am
Networking
11:20 am
Closing remarks
11:30 am
Event ends
RSVP
Enter your details to secure your place as one of our 60 guests.
Seniority screening
Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.
How to get there
Discover our next event:
- Tim Healey, MA, FRSA