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SUMMARY:The B2B Credibility Paradox
DESCRIPTION:Calling B2B senior-level brand-side marketers – join us for our inaugural B2B breakfast briefing: \nEvery B2B Marketing Director faces the challenge:”How do we stand out as credible?” but from their own industry perspective (enterprise SaaS\, industrial manufacturing\, professional services\, fintech). \nB2B buyers demand proof of expertise and track record\, yet the most obvious ways to demonstrate it (case studies\, white papers\, thought leadership) are ten-a-penny\, feel dated and are underwhelming. Together we’ll explore how B2B leaders build genuine trust in an era when everyone claims to be “industry-leading” and “innovative.” In this session\, we’ll dig into everything from founder visibility to customer advocacy to editorial strategy and we’ll hear honest peer accounts of what actually moves the dial. \nTo anchor the session we present three ‘B2B marketing senseis’ in a fireside chat with founder Tim Healey: \nRebecca Gillingham has spent two decades turning marketing into a commercial force\, from events and field marketing to senior leadership at LexisNexis and Dun & Bradstreet\, where she now heads up marketing for the firm’s global Finance business. \nBrian Macreadie has spent three decades turning B2B marketing into a creative force\, from career beginnings in astrophysics and defence software he soon pivoted to senior roles at Getty Images and FLAG Telecom\, and now leads marketing at international law firm Addleshaw Goddard. \nKate Mackie is EY‘s Global Chief Marketing Strategy and Operations Officer\, a board-level marketer with more than two decades across B2B and B2C at the likes of GE and WPP\, and the author of a respected guide to connecting marketing to revenue. \nNext we’ll run 2 roundtable discussions: Roundtable session #1 will tackle: Distinctive B2B Marketing Solutions – how ‘ok’ just won’t do in a sea of sameness. Roundtable session #2 will explore how to Get Buy In From The Board. Our B2B marketing leader delegates will share what’s actually working in their sector. You’ll leave with specific\, proven ideas ready for testing in your business from strategy to execution\, positioning to tactical choices.  \nAt this B2B session\, we invite community members to bring their foremost B2B marketing challenge to this breakfast. Together we’ll trouble-shoot using the wisdom of industry leaders’ lived senior-level business experience in our sales-free environment.
URL:https://littlegreycells.club/event/the-b2b-credibility-paradox/
LOCATION:Habadashers’ Hall\, 18 West Smithfield\, London\, EC1A 9HQ\, United Kingdom
CATEGORIES:B2B Breakfast Session
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/06/LGCC-the-credibility-paradox-.webp
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