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SUMMARY:Marketing Alchemy
DESCRIPTION:The debate about AI and marketing has generated way more noise than effective solutions\, especially as many of the loudest voices have never had to run a marketing function within a big business. On Wednesday 3 June\, Little Grey Cells Club brings 23 senior marketers together for an evening engineered to promote frank discussion on all matters brand marketing and AI. \nThe question at the heart of the evening is where the human x AI sweet spot actually lies. How do we combine our unique human capabilities with what AI can genuinely do\, in ways that make both better? Where should we draw the line? How do we run hard at the future without abandoning what we know works and losing the ‘human touch’? \nOur exceptional guest speakers will frame the conversation. Joe Goldberg\, Head of Brand\, Marketing and Communications Strategy at Santander\, brings the industry expertise and perspective of a brand marketer navigating these questions inside one of the UK’s largest financial institutions\, where the stakes of getting the balance wrong are very real. Olivia Butter\, Head of U.S. Brand and Marketing Strategy at Klarna\, brings the perspective of someone operating inside one of the most AI-ambitious marketing organisations in the world. Tom Roach\, VP of Brand Strategy at Jellyfish and one of the most respected voices on marketing effectiveness in the UK\, brings two decades of experience at AMV BBDO\, BBH and adam&eveDDB alongside cutting-edge thinking on the application of AI for brands. \nThe setting is the Blue Room\, Quo Vadis’s private dining room on Dean Street in Soho\, with three courses by Jeremy Lee\, one of the most celebrated chefs in London. As with all our dinners\, there will be no selling and no deck presentations: just the frank exchange that only happens when the guests are experienced marketers\, open to sharing and learning from each other. \nWith our spirit of openness\, shared learning and support\, and our sales-free environment\, this exclusive dinner for senior-level brand-side marketers is capped at 23 seats. You will leave informed\, inspired and with valuable new industry connections.
URL:https://littlegreycells.club/event/marketing-alchemy/
LOCATION:The Blue Room\, Quo Vadis Restaurant\, 26-29 Dean Street\, London\, W1D 3LL\, United Kingdom
CATEGORIES:Dinner
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