BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Little Grey Cells Club - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://littlegreycells.club
X-WR-CALDESC:Events for Little Grey Cells Club
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20261013T180000
DTEND;TZID=Europe/London:20261013T213000
DTSTAMP:20260919T171203Z
CREATED:20260813T121449Z
LAST-MODIFIED:20260919T171203Z
UID:10000025-1791914400-1791927000@littlegreycells.club
SUMMARY:The Great Value Reset
DESCRIPTION:In a tumultuous market\, price is no longer the ultimate differentiator. Consumers are silently reorganising their lives and recalibrating their priorities\, shifting from simple cost calculations to deep judgments of identity and alignment. Crucially\, the question has changed. It is no longer “Is this good?” but “Is this reflective of me?”  \nUnder this intense new wave of scrutiny\, brands cannot afford to stay passive; they must radically rethink how they define\, build and hold value\, or risk being left behind. But\, to do so\, brands need a sharper lens on how clearly their value is understood\, how much commitment consumers are willing to give\, and where the brand is most exposed when scrutiny arrives. \n \nWe’re proposing that two forces will determine whether a brand survives the reset; Clarity and Commitment. In a world where value is constantly tested it’s vital for brands to understand their current position and future risk\, so they can survive the great value reset. \nLending their front-line hard-earned insight to our evening in the form of short talks between courses\, we are joined by: \nMarnie Corrigan (Ballantine’s): As Global Brand Director for Culture\, Content and Partnerships at Ballantine’s\, Marnie has moved perception around the brand’s merit from price to cultural moments\, using music partnerships with the RZA and Ca7riel and Paco Amoroso to redefine how audiences attribute value. \nJoel Midgley (The Guardian): As Director of Brand and Marketing at The Guardian\, Joel has spent a decade persuading millions of readers to pay for journalism they could just as easily consume for free\, making him one of the marketing industry’s most accomplished voices on how perceptions of value have evolved. \nGreg Clayton (Ipsos): Having spent two decades collecting evidence on audience behaviour\, Greg is sure to bring hard proof\, and deep knowledge to the question of how we define value in a reset economy. \nThis free-to attend event is exclusively for senior brand-side marketing leaders and limited to 20 seats. For our three course meal (menu by Jeremy Lee)\, you’ll be dining alongside your peers\, with the opportunity to share challenges and make high-level industry connections\, all in the convivial environment of Quo Vadis restaurant’s private dining ‘Blue Room’\, Dean Street\, London. \nJoin us as we explore new brand definitions of value. You’ll leave inspired and ready to implement validated research to your business.
URL:https://littlegreycells.club/event/the-great-value-reset/
LOCATION:The Blue Room\, Quo Vadis Restaurant\, 26-29 Dean Street\, London\, W1D 3LL\, United Kingdom
CATEGORIES:Dinner
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/08/LGCC-Dinner-the-great-value-reset-scaled.webp
END:VEVENT
END:VCALENDAR