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SUMMARY:A.I. - Silver Bullet Or Snake Oil?
DESCRIPTION:Artificial Intelligence in Marketing\nPanacea or Emperor’s New Clothes?\nAI has turned marketing into a live experiment. \nIn my interviews in The Drum with senior-level marketers\, the spread is huge: where some teams are barely touching it\, others are using it daily\, across insight\, planning\, production and optimisation. Most are somewhere in the middle: curious\, slightly wary\, and trying to separate what genuinely helps from what merely makes a nice demo or rapidly becomes an expensive mistake. \nThis session is built for that middle ground. \nWe’ll look at the brands using AI to real effect\, and the moments where leaders have been burned by tools that over-promise and under-deliver. Not in abstract terms\, but in the gritty reality of workflows\, teams\, budgets\, governance and outcomes. \nHosted by Rachael Pollard\, CMO at Uswitch\nOur guest curator\, Rachael Pollard\, has been at the sharp end of digital change for years and has approached AI with both pace and rigour. Her fire-side chat will be followed by a panel of marketing leaders – Cassandra Hall (Motorway)\, Jay Safdar (Lloyds Bank)\, Nicola Collins (EDF)\, Adam Evans (Domestic & General)\, Olivia Butter (Klarna) and Jakob Nielsen (Broadlab) – sharing what’s working\, what’s failed\, and what they’d do differently with the benefit of hindsight. \nWhat we’re hearing from the front line\nWhat’s proving useful: \n\n\nAI is far more valuable than post-writing and summarising decks. Those are party tricks. \n\n\nAI is strong in kind learning work: structured tasks where feedback is clear and repetition improves output. \n\n\nUsed well\, it can remove friction\, shorten cycles\, and free teams for higher-value thinking. \n\n\n“Vibe coding” is arriving fast\, and marketers should understand what it changes inside a team. \n\n\nThe real gains come from hybrid working: humans setting judgement\, taste and direction; AI accelerating the doing. \n\n\nWhere it disappoints: \n\n\nSerious businesses are not trusting AI to predict marketing results with any confidence. \n\n\nAI doesn’t deliver strategy. It can support strategic work\, but it cannot own it. \n\n\nAutomating all creative is a direct route to sameness. Blandness scales beautifully but diminishes effectiveness. \n\n\nAI struggles with wicked learning work: ambiguous problems\, shifting contexts\, and decisions where judgement matters more than pattern. \n\n\n(With thanks to Tim Clancy for the kind vs wicked learning metaphor.) \nWhat you’ll leave with:\n\n\nA clearer view of where AI can improve your marketing function\, quickly and safely \n\n\nPractical examples from peers\, including mistakes worth avoiding \n\n\nCollective insight you can take straight into planning\, capability building and governance \n\n\nThe format:\nBreakfast\, sharp conversation\, and plenty of time with peers. \nWe’re bringing together 100 senior marketing leaders across B2B and B2C brands for keynote conversation\, a candid panel\, and roundtable discussion designed to surface real practice\, not theory. \nIf you’re responsible for performance\, brand\, teams\, and the quality bar\, this is for you. \nRegister now to secure your seat for what promises to be a punchy September session.
URL:https://littlegreycells.club/event/a-i-silver-bullet-or-snake-oil/
LOCATION:Woburn House\, Tavistock Square\, London\, WC1H 9HQ\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/02/AI-SNAKE-OIL-STILL-scaled.webp
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