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SUMMARY:A.I. - Silver Bullet or Snake Oil?
DESCRIPTION:Artificial Intelligence in Marketing\nPanacea or Emperor’s new clothes?\nHas AI has turned marketing into a live experiment? \nIn my interviews in The Drum with senior-level marketers\, the variety of AI adoption is huge. Where some teams are barely touching it\, others are using it daily\, across insight\, planning\, production and optimisation. Most are somewhere in the middle: curious\, slightly wary\, and trying to separate what genuinely helps from what merely makes a nice demo or rapidly becomes an expensive mistake. \nIn this breakfast briefing we want to hear from our community: senior-level marketers currently incorporating AI into their systems and workflows. \nWe’ll look at the brands using AI to real effect\, and explore the moments where leaders have been burned by tools that over-promise and under-deliver for teams\, budgets\, governance and even outcomes. \nHosted by Rachael Pollard\, CMO at Uswitch\nOur guest curator\, Rachael Pollard\, has championed digital change for years\, approaching AI with pace and rigour. Her fire-side chat will be followed by a panel of marketing leaders – Cassandra Hall (Motorway)\, Jay Safdar (Lloyds Bank)\, Nicola Collins (EDF)\, Adam Evans (Domestic & General)\, Olivia Butter (Klarna) and Jakob Nielsen (Broadlab) – sharing what’s working\, what’s failed\, and what they’d do differently with the benefit of hindsight. \nWe also have Ian Crocombe (Deft) giving us his report from AI implementation for large organisations and small. What works. What does not. \nAnd the cherry on top: comedian Ken Cheng will offer unparalleled expertise on how all CEOs should behave when presented with AI. \nWhat we’re hearing from the front line\nWhat’s proving useful: \n\n\nAI is far more valuable than post-writing and summarising decks. \n\n\nAI is strong in kind learning work: structured tasks where feedback is clear and repetition improves output. \n\n\nUsed well\, it can remove friction\, shorten cycles\, and free teams for higher-value thinking. \n\n\n“Vibe coding” is here to stay. Marketers should understand what it changes inside a team and for workflows. \n\n\nWhere it disappoints: \n\n\nSerious businesses are not trusting AI to predict marketing results with any confidence. \n\n\nAI doesn’t deliver strategy. It can support strategic work\, but will never lead it. \n\n\nAutomating all creative is a direct route to sameness. Blandness scales beautifully but flattens effectiveness. \n\n\nAI struggles with wicked learning work: ambiguous problems\, shifting contexts\, and decisions where judgement matters more than pattern. \n\n\n(With thanks to Tim Clancy for the kind vs wicked learning metaphor.) \nWhat you’ll leave with:\n\n\nA clearer view of where AI can improve your marketing function\, quickly and safely \n\n\nPractical examples from peers\, including mistakes worth avoiding \n\n\nCollective insight you can take straight into planning\, capability building and governance \n\n\nThe format:\nBreakfast\, sharp conversation\, and plenty of time with peers. \nWe’re bringing together 100 senior marketing leaders across B2B and B2C brands for keynote conversation\, a candid panel\, and roundtable discussion engineered to inspire and inform. \nRegister now to secure your seat for what promises to be a punchy September session.
URL:https://littlegreycells.club/event/a-i-silver-bullet-or-snake-oil/
LOCATION:Woburn House\, Tavistock Square\, London\, WC1H 9HQ\, United Kingdom
CATEGORIES:Breakfast Briefing
ATTACH;FMTTYPE=image/webp:https://littlegreycells.club/wp-content/uploads/2026/02/AI-SNAKE-OIL-STILL-scaled.webp
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