Adrian Last, CMO, ITV Studios, discusses how he markets over 90,000 hours of productions – from Love Island to The Graham Norton Show - and why he and his team are not afraid to try new ideas to really push the creative bar.
- Tim Healey, MA, FRSA
Recognise the value of successful brand management, never compromise on research, share your marketing thinking, recruit extraordinary teams and hold the wheel. Insights from some of the UK's most senior marketers.
- Tim Healey, MA, FRSA
In this week's Little Grey Cells In Depth Interview, Sarah Barron, Chief Marketing Officer at Domino’s, explains how valuable customer data informs marketing choices, the importance of creating a marketing super-team, and why marketers should shun change in favour of 'celebrating the beating heart of your brand’.
- Tim Healey, MA, FRSA
In this week's Little Grey Cells interview, No.7 Marketing Director, Richard Bowden, discusses the value of balancing mass-marketing and sales activations, his passion for re-igniting brands, and how his fascination about ‘what makes people tick’ has ultimately taught him more about himself.
- Tim Healey, MA, FRSA
Little Grey Cells sits down with Ford’s Marketing Director for Europe, Pete Zillig. Pete unpacks his career journey to Ford, including time spent on both agency and client side, gets granular on how listening is a key skill, and also expands on Ford’s approach to creativity, electrification and Formula 1.
- Tim Healey, MA, FRSA
In the latest edition of Lucky Grey Cells, Maria Koutsoudakis, Brand and Marketing Director at Vodafone, shares her marketing journey from college to her current role, why she thinks brand marketing brings in innovation and fresh thinking, and unpacks the importance of data and how she balances Vodafone’s media spend.
- Tim Healey, MA, FRSA
In this week's Little Grey Cells interview, John Bernard, Marketing + Sales Leader at Malvern Panalytical, discusses how marketing is being taken more seriously as a science, how honesty and transparency are the foundations of great marketing direction and why we need to nurture the next generation of marketing superstars.
- Tim Healey, MA, FRSA
Dominic Chambers, European Head of Marketing and PR Communications for Genesis Europe, the new premium auto brand, on how emotion will always win over rational decision making, the value of product differentiation and the need to keep things simple.
- Tim Healey, MA, FRSA