May 2, 2024 8:50 am
41 PORTLAND PLACE, LONDON W1B 1QH
Market Orientation
As marketers we must never assume that we know what is going on in the heads of our customers. The starting point for all great marketing is to undertake thorough customer research: research that will inform our strategic
marketing decisions and objectives for the next year and beyond.
What are the most effective techniques for gaining this crucial knowledge? Bespoke sales funnels? Focus groups? Spending qualitative time with customers? Backing up your hypotheses with quantitative survey data? How can
you pick out the insights that will give your marketing the edge?
With 6 of the UK’s leading marketers in a panel, followed by small round-table discussions, we’ll explore the tried-and-tested approaches and techniques that have yielded the most exceptional results.
Confirmed Fireside Chat
Our Guest Panel
Maria Koutsoudakis (Brand and Marketing Director, Vodafone)
Rebecca Hirst (Chief Marketing Officer, EY UK)
Eleonore Murauer (Global eInnovation Director, Reckitt)
Barbara Eigner (Chief Marketing Officer, CoreMedia)
Joel Midgley (Head of Marketing, The Guardian)
Richard Palk (Head of Customer Marketing, Bremont Watch Company)
Advisory Board
What others say about us…
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”
“Refreshing, thought-provoking and inspiring”
8:50 am
Guest arrival
9:05 am
Breakfast is served
9:15 am
Chair's opening remarks: Tim Healey
9:20 am
Fireside chat: Jess Myers (CMO, The Very group) and Tim Healey
9:40 am
Panel Discussion:
Market orientation: understanding your customers with Maria Koutsoudakis (Brand and Marketing Director, Vodafone), Rebecca Hirst (Chief Marketing Officer, EY UK), Eleonore Murauer (Global eInnovation Director, Reckitt), Barbara Eigner (Chief Marketing Officer, CoreMedia), Joel Midgley (Head of Marketing, The Guardian), Richard Palk (Head of Customer Marketing, Bremont Watch Company).
10:10 am
Small Table Discussions:
• Table 1: Focus groups
• Table 2: Qualitative research
• Table 3: Quantitative research
• Table 4: Sales funnels
• Table 5: How to balance it all
10:45 am
Report back from tables
10:50 am
Networking
11:20 am
Closing remarks
11:30 am
Event ends
Join the Waiting List
We’re delighted to announce that our upcoming event is now fully booked.
Please submit your email below to join our waiting list, and we will inform you as quickly as possible should spaces become available at the event.
Thank you for your interest and for being a part of our community.
Discover our next event:
- Tim Healey, MA, FRSA