Little Grey Cells

Presents

September 26, 2024 9:00 am

Central London

Marketing Innovation

Adaptation, change

and experimentation

(Who’s getting it right and how?)
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For this special edition of Little Grey Cells, our topic, Marketing Innovation, has been selected by Cecilia Weckstrom (Global Head of Marketing Innovation, The LEGO Group). Cecilia is our “guest curator” and will be having a fireside chat with LGC founder Tim Healey at the event.

Cecilia believes that in marketing, adaptation, change and experimentation can reveal new tactics that accelerate business as you scale, allow your company to build new capabilities and enable organisations to be more agile.

In this idea-packed September session, we’ll gain learned insight from Cecilia and her personally invited guest panel of senior marketing experts, dismantle the blockers to innovation and identify “the must haves” in any future-facing marketers toolkit.

Confirmed Fireside Chat

Cecilia Weckstrom
Global Head of Marketing Innovation
The LEGO Group

Our Guest Panel

Mélina Kacherou-Carage (Consumer Experience and Media Director – Strategy and Innovation, Estée Lauder)

Kerttu Inkeroinen (Marketing and e-Commerce Director, Lucky Saint)

Mark Earls (Writer, Speaker, Herdmeister, Herd)

Alex Collins (Head of Marketing, WEX)

Harry Lane (Marketing Director, Shackleton)

Advisory Board

What others say about us…

“Fantastic event, great networking, the panel discussion and the table topics were spot on”

CMO,
Finance

“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversation”

Marketing Director,
Retail

“Refreshing, thought-provoking and inspiring”

Global Brand Director,
FMCG
TheAGENDA
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9:00 am

Guest arrival

9:05 am

Breakfast is served

9:15 am

Chair's opening remarks: Tim Healey

9:20 am

Fireside chat: Cecilia Weckstrom (Global Head of Marketing Innovation, The LEGO Group) and Tim Healey

9:40 am

Panel Discussion:
Marketing Innovation: adaptation, change and experimentation (Who’s getting it right and how?) with Mélina Kacherou-Carage (Consumer Experience and Media Director - Strategy and Innovation, Estée Lauder), Kerttu Inkeroinen (Marketing and e-Commerce Director, Lucky Saint), Mark Earls (Writer, Speaker, Herdmeister, Herd), Alex Collins (Head of Marketing, WEX), Harry Lane (Marketing Director, Shackleton).

10:10 am

Small Table Discussions:
• Table 1: Adaptation
• Table 2: Change - good and bad
• Table 3: Experimentation
• Table 4: Innovation blockers
• Table 5: Implementation

10:45 am

Report back from tables

10:50 am

Networking

11:20 am

Closing remarks

11:30 am

Event ends

RSVP

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Terms and Conditions

Seniority screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board.

How to get there