January 25, 2024 9:00 am
Omnom, Islington Square, 116N Upper St, London N1 1QP
The long and the short of it
vs
targeted sales activation
(who’s getting the balance right and how?)
As a CMO or brand manager, you need to make choices… one of the toughest is deciding on your approach: long-term or short-term. How will you divide your marketing spend between them? What’s the best percentage split? How will you know?
With long-term marketing focused on brand loyalty over time and short-term marketing focused on generating immediate sales – they’re clearly both crucial. Each has its own strengths and weaknesses: you need to get the balance between the two right in order to achieve your overall marketing goals… as one feeds the other.
With a fireside chat with one of the UK’s leading marketers and 6 of the UK’s most experienced marketers in a panel, followed by small round-table discussions, we’ll explore approaches and techniques that have yielded exceptional results.
Confirmed Fireside Chat
Our Guest Panel
Richard Bowden (Marketing Director, No.7)
Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn)
Sabina Ford (Marketing Director, Chilly’s)
Christian Stindt (Marketing Director, Jagermeister)
Conor McKechnie (VP Marketing and Strategy, Cytiva)
Advisory Board
What others say about us…
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversation”
“Refreshing, thought-provoking and inspiring”
The Long and the Short of it: sophisticated mass-marketing vs targeted sales activation (who’s getting the balance right and how?)
9:00 am
Guest arrival
9:05 am
Breakfast is served
9:15 am
Chair's opening remarks: Tim Healey
9:20 am
Fireside chat: Sarah Barron, Chief Marketing Officer, Dominos and Tim Healey
9:40 am
Panel Discussion:
The Long and the short of it: sophisticated mass-marketing vs targeted sales activation with Richard Bowden (Marketing Director, No.7), Sabina Ford (Marketing Director, Chilly's), Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn), Christian Stindt (Marketing Director, Jagermeister), Conor McKechnie (VP Marketing and Strategy, Cytiva)
10:10 am
Small Table Discussions:
• Table 1: Mass marketing
• Table 2: Targeted marketing
• Table 3: Optimised media choices
• Table 4: Embedding long/short in organisations
10:35 am
Report back from tables
10:40 am
Networking
11:20 am
Closing Remarks
11:30 am
Event ends
Join the Waiting List
We’re delighted to announce that our upcoming event is now fully booked.
Please submit your email below to join our waiting list, and we will inform you as quickly as possible should spaces become available at the event.
Thank you for your interest and for being a part of our community.
- Tim Healey, MA, FRSA
- Tim Healey, MA, FRSA
- Tim Healey, MA, FRSA
- Tim Healey, MA, FRSA
