As a CMO or brand manager, you need to make choices… one of the toughest is deciding on your approach: long-term or short-term. How will you divide your marketing spend between them? What the best percentage split? How will you know?
With long-term marketing focused on brand loyalty over time and short-term marketing focused on generating immediate sales – they’re clearly both crucial. Each has its own strengths and weaknesses: you need to get the balance between the two right in order to achieve your overall marketing goals as one feeds the other.
With 6 of the UK’s leading marketers in a panel, followed by small round-table discussions, we’ll explore approaches and techniques that have yielded exceptional results.
Richard Bowden (Marketing Director, No.7)
Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn)
Sabina Ford (Marketing Director, Chilly’s)
Christian Stindt (Marketing Director, Jagermeister)
Conor McKechnie (VP Marketing and Strategy, Cytiva)
Breakfast is served
Chair's opening remarks: Tim Healey
Fireside chat: Sarah Barron, Chief Marketing Officer, Dominos and Tim Healey
The Long and the short of it: sophisticated mass-marketing vs targeted sales activation with Richard Bowden (Marketing Director, No.7), Sabina Ford (Marketing Director, Chilly's), Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn), Christian Stindt (Marketing Director, Jagermeister), Conor McKechnie (VP Marketing and Strategy, Cytiva)
Small Table Discussions:
• Table 1: Mass marketing
• Table 2: Targeted marketing
• Table 3: Optimised media choices
• Table 4: Getting board-level buy-in
• Table 5: How to balance it all
Report back from tables
Enter your details to secure your place as one of our 30 guests.
Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board.