January 25, 2024 9:00 am

Omnom, Islington Square, 116N Upper St, London N1 1QP

The long and the short of it

Sophisticated mass-marketing
vs
targeted sales activation

(who’s getting the balance right and how?)
Days
Hours
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This event has now passed

As a CMO or brand manager, you need to make choices… one of the toughest is deciding on your approach: long-term or short-term. How will you divide your marketing spend  between them? What’s the best percentage split? How will you know?

With long-term marketing focused on brand loyalty over time and short-term marketing focused on generating immediate sales – they’re clearly both crucial. Each has its own strengths and weaknesses: you need to get the balance between the two right in order to achieve your overall marketing goals… as one feeds the other.

With a fireside chat with one of the UK’s leading marketers and 6 of the UK’s most experienced marketers in a panel, followed by small round-table discussions, we’ll explore approaches and techniques that have yielded exceptional results.

Confirmed Fireside Chat

Sarah Barron
Chief Marketing Officer
Dominos

Our Guest Panel

Richard Bowden (Marketing Director, No.7)

Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn)

Sabina Ford (Marketing Director, Chilly’s)

Christian Stindt (Marketing Director, Jagermeister)

Conor McKechnie (VP Marketing and Strategy, Cytiva)

Advisory Board

What others say about us…

“Fantastic event, great networking, the panel discussion and the table topics were spot on”

CMO,
Finance

“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversation”

Marketing Director,
Retail

“Refreshing, thought-provoking and inspiring”

Global Brand Director,
FMCG
TheAGENDA

The Long and the Short of it: sophisticated mass-marketing vs targeted sales activation (who’s getting the balance right and how?)

9:00 am

Guest arrival

9:05 am

Breakfast is served

9:15 am

Chair's opening remarks: Tim Healey

9:20 am

Fireside chat: Sarah Barron, Chief Marketing Officer, Dominos and Tim Healey

9:40 am

Panel Discussion:
The Long and the short of it: sophisticated mass-marketing vs targeted sales activation with Richard Bowden (Marketing Director, No.7), Sabina Ford (Marketing Director, Chilly's), Tim Clancy (Group Manager, Global Consumer Marketing Strategy, LinkedIn), Christian Stindt (Marketing Director, Jagermeister), Conor McKechnie (VP Marketing and Strategy, Cytiva)

10:10 am

Small Table Discussions:
• Table 1: Mass marketing
• Table 2: Targeted marketing
• Table 3: Optimised media choices
• Table 4: Embedding long/short in organisations

10:35 am

Report back from tables

10:40 am

Networking

11:20 am

Closing Remarks

11:30 am

Event ends

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