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A creative company for people on a mission

Lucky Generals is a creative company for people on a mission. An Emmy-nominated, multi-award-winning agency, with creativity at its core, we believe in making work that makes a difference. Founded in 2013 by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor, Lucky Generals is now an international agency with offices in London and New York. Clients include Virgin Atlantic, Yorkshire Tea, TikTok and Heineken

Partner Content

Breakfast Briefing
Team Titans
Building and Maintaining Unbeatable Marketing Teams - Who's Getting It Right And How?
Breakfast Briefing
Stop Looking for the Formula
If There’s A Formula, It’s Already Outdated. Be The Origin Of The Next One
Breakfast Briefing
Data to Dollars
Creativity, Technology and Synergy (Who's getting it right and how?)
Breakfast Briefing
The New Frontier of Fandom
Community, Autonomy and Equity (Who’s getting it right and how?)