The debate about AI and marketing has generated way more noise than effective solutions, especially as many of the loudest voices have never had to run a marketing function within a big business. On Wednesday 3 June, Little Grey Cells Club brings 24 senior marketers together for an evening engineered to promote frank discussion on […]
Women's sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women's cricket who had never watched the sport before. Brands that moved early - Barclays in football, Vodafone in cricket - are now sitting on assets that have […]
Artificial Intelligence in Marketing Panacea or Emperor's New Clothes? AI has turned marketing into a live experiment. In my interviews in The Drum with senior-level marketers, the spread is huge: where some teams are barely touching it, others are using it daily, across insight, planning, production and optimisation. Most are somewhere in the middle: curious, […]
What if you could triage your marketing challenges at speed and with your peers - senior-level marketers from the UK’s biggest brands? We invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing - with a twist. Globally renowned strategist and celebrated author, Mark Earls will […]