Artificial Intelligence in Marketing Panacea or Emperor's New Clothes? Has AI has turned marketing into a live experiment? In my interviews in The Drum with senior-level marketers, the variety of AI adoption is huge. Where some teams are barely touching it, others are using it daily, across insight, planning, production and optimisation. Most are somewhere […]
Calling B2B senior-level brand-side marketers - join us for our inaugural B2B breakfast briefing: Every B2B Marketing Director faces the challenge:”How do we stand out as credible?" but from their own industry perspective (enterprise SaaS, industrial manufacturing, professional services, fintech). B2B buyers demand proof of expertise and track record, yet the most obvious ways to […]
In a tumultuous market, price is no longer the ultimate differentiator. Consumers are silently reorganising their lives and recalibrating their priorities, shifting from simple cost calculations to deep judgments of identity and alignment. Crucially, the question has changed. It is no longer “Is this good?” but “Is this reflective of me?” Under this intense new wave of […]
What if you could triage your marketing challenges at speed and with your peers - senior-level marketers from the UK’s biggest brands? We invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing - with a twist. Globally renowned strategist and celebrated author, Mark Earls will be […]
Celebrated strategist, author, keynote speaker and podcast presenter Adam Morgan joins Little Grey Cells Club for our annual flagship briefing as guest curator for our first breakfast of 2027: a morning digging into Adam's current passion: the underestimated power of surprise. Adam wrote "Eating the Big Fish", the revered business book that gave challenger brands […]
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