The debate about AI and marketing has generated way more noise than effective solutions, especially as many of the loudest voices have never had to run a marketing function within […]
Women's sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women's cricket who […]
Artificial Intelligence in Marketing Panacea or Emperor's New Clothes? AI has turned marketing into a live experiment. In my interviews in The Drum with senior-level marketers, the spread is huge: where some teams are barely touching it, others are using it daily, across insight, planning, production and optimisation. Most are somewhere in the middle: curious, […]
What if you could triage your marketing challenges at speed and with your peers - senior-level marketers from the UK’s biggest brands? We invite you to join us for a celebratory 4th anniversary edition of our Little Grey Cells Club breakfast briefing - with a twist. Globally renowned strategist and celebrated author, Mark Earls will […]