Storytelling Is A Hook. Storytelling Gets ‘Buy In’
In this week’s Little Grey Cells interview, John Bernard, Marketing + Sales Leader at Malvern Panalytical, discusses how marketing is being taken more seriously as a science, how honesty and transparency are the foundations of great marketing direction and why we need to nurture the next generation of marketing superstars.
Human Creativity Will Always Drive Great New Products And Services
Dominic Chambers, European Head of Marketing and PR Communications for Genesis Europe, the new premium auto brand, on how emotion will always win over rational decision making, the value of product differentiation and the need to keep things simple.
Taylors of Harrogate, Marketing Director: ‘The Core Tenets Of Marketing Have Remained Constant For Decades’
Little Grey Cells In Depth sits down with Dom Dwight, Marketing Director at Taylors of Harrogate and best-selling Yorkshire Tea. Dom recounts his career path, unpacks the origins of the Yorkshire Tea call to arms “Let’s have a proper brew” and explains how social media helped his brands find their unique voice.