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The Lost Art Of Organisational Design

Ask any marketing leader whether their team is well-structured. Most will say yes. Then watch how they spend their week. Meetings to align on meetings. Email chains where everyone needs […]

The Lost Art Of Customer Centricity

Ask any marketing leader whether their company is customer centric. Almost all will say yes. It’s on the values poster. It’s in company meetings. It’s in the job specs.  But […]