The Lost Art Of Agency Partnership
Have agency-client relationships become too transactional – and what can both sides do to bring partnership back? We often complain that agencies don’t understand our business. But how much effort […]
The Lost Art Of Integrated Marketing
We’ve turned “integrated marketing” into matching luggage. Same campaign. Same image. Same headline. Same palette. Rolled out across every channel until someone can point at the Instagram post, the OOH, […]
The Lost Art Of Reviewing Creative
There was a time when making an ad was a big deal. A 30-second TV spot could take months to plan and produce. OOH had to be booked months ahead. […]
The Lost Art of Marketing Effectiveness
We love talking about metrics that are easy to get. Digital media made that the norm – CPMs, CPCs, CTRs, CVRs, CPAs, all instant. Trouble is, they can’t all go […]
The Lost Art Of Organisational Design
Ask any marketing leader whether their team is well-structured. Most will say yes. Then watch how they spend their week. Meetings to align on meetings. Email chains where everyone needs […]
The Lost Art Of Customer Centricity
Ask any marketing leader whether their company is customer centric. Almost all will say yes. It’s on the values poster. It’s in company meetings. It’s in the job specs. But […]