AI Without Anxiety: A CMO’s Guide To Improved Productivity
If you’re a CMO, you’re likely eager to add AI and automation to your workflows so your people can focus on the real, human work that builds your brand. You […]
Surviving The Hiring Freeze
(Why Revisiting Your Processes Might Be Your Salvation) The current landscape for many businesses is challenging. Hiring freezes are becoming a reality for numerous teams, leaving marketing departments stretched thin. With budgets tightening and the need for innovation rising, the question is: How can marketing teams stay efficient and continue to drive results without additional headcount? The answer often lies in an overlooked solution: optimising your processes. By revisiting and refining your marketing workflows, you can boost productivity, eliminate waste, and do more with fewer resources. Here’s how you can survive and even thrive during a hiring freeze by focusing on operational excellence. 1. Re-evaluate Your Existing Processes Why it’s a problem: When things get hectic, it’s easy to fall into routine. However, your current workflows may have grown inefficient over time, leading to unnecessary delays, missed deadlines, and burnout. The Fix: Perform a comprehensive process audit. Map out all major workflows and identify where bottlenecks are occurring. Is there a redundant approval process? Are there manual steps that can be automated? By eliminating inefficiencies, you can make every task count. Ask yourself: When was the last time you assessed your processes for opportunities to streamline or automate? 2. Automate Repetitive Tasks Why it’s a problem: Marketing teams often spend too much time on repetitive tasks that take away from strategic work. Whether it’s scheduling social media posts, managing email campaigns, or generating reports, these time-consuming tasks could be handled more efficiently with automation. The Fix: […]
10 Marketing Time-Wasters – And How To Fix Them
Operations specialist Oliver Ramirez identifies 10 time trip-wires all marketing leaders need to avoid… Marketing teams constantly battle against a lack of time. Campaign deadlines loom, content calendars overflow, and inefficiencies quietly drain productivity. The best teams are not just creative; they operate with precision. Here are ten of the biggest time wasters in marketing and the process improvements that will help your team regain control. 1. Last-Minute Requests Why it’s a problem: Constantly shifting priorities disrupt workflows and drain focus. Fix: Introduce a structured request intake system with clear timelines and prioritisation rules. Evaluate new requests using a simple impact versus effort framework. Ask yourself: Is there a process in place to manage unexpected tasks without disrupting planned work? 2. Inefficient Email Communication Why it’s a problem: Critical details get lost in long email threads, slowing decisions and causing confusion. […]