Beware The Siren Song of Market Share
Of many standard contemporary business or marketing metrics, B2C or B2B, Market Share (MS) is one of the most ubiquitous. Growing, retaining or defending MS is a corporate mission most […]
The Rise of the Answer Engines
Richard Palk. seasoned marketer and Little Grey Cells Club report author reviews the AI-driven evolution of Search, and four related implications for brands. Achieving a Search milestone In May 2025, […]