Brand Of The Month: Lucky Saint
My brand of the month for May is Lucky Saint, for using product development to stretch their brand. Brand stretch is the idea that a brand can extend into adjacent […]
The Key To Success In The Age Of AI Is Human Skills
To celebrate the launch of LinkedIn’s first ever book, Open to Work: How To Get Ahead In The Age of AI, Tim Clancy from LinkedIn is offering Little Grey Cells […]
Brand Of The Month: Saturday Night Live
My Brand of the Month for April is Saturday Night Live, for cultivating a Brand DNA strong and clear enough to balance global consistency with local relevance. Over the last 50 years, Saturday Night […]
AI Isn’t A Threat. Fear Of Change Is.
To celebrate the launch of LinkedIn’s first ever book, Open to Work: How To Get Ahead In The Age of AI, Tim Clancy from LinkedIn is offering Little Grey Cells […]
My Brand Of The Month For March: Tesco
Tesco uses marketing first principles of audience understanding and consistency to solve a gnarly communications challenge. A range message is one of the hardest messages to communicate – especially when […]