Breakfast Briefing

Bland is expensive. In a market where every category is crowded, every message aspires to be louder, and every product promises the similar things, “good” has become invisible. Distinctiveness is no longer a brand flourish. It’s commercial survival. On 23 April 2026, Little Grey Cells Club brings together 100 senior-level marketers for a morning designed […]

Artificial Intelligence in Marketing Panacea or snake oil? AI has turned marketing into a live experiment. In my interviews in The Drum with senior-level marketers, the spread is huge: where some teams are barely touching it, others are using it daily, across insight, planning, production and optimisation. Most are somewhere in the middle: curious, slightly […]