A Question Of Sport?
Quo Vadis 26-29 Dean St, London, United KingdomSports Sponsorship is going through a renaissance. As Brands shift from driving reach to seeking relevance, so does the way they can now show up in sports sponsorship. The landscape has changed: modern activations are where the Brand "participates" in the sport, with team or athlete rather than just "associates" with them. Carefully considered campaigns […]