Dinner

The debate about AI and marketing has generated way more noise than effective solutions, especially as many of the loudest voices have never had to run a marketing function within a big business. On Wednesday 3 June, Little Grey Cells Club brings 24 senior marketers together for an evening engineered to promote frank discussion on […]

Women's sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women's cricket who had never watched the sport before. Brands that moved early - Barclays in football, Vodafone in cricket - are now sitting on assets that have […]