Stop Looking For The Formula

If There’s A Formula, It’s Already Outdated. Be The Origin Of The Next One
September 25 @ 8:30 am - 11:30 am
Surveyors House, 12 Great George Street, London, SW1P 3AD

Stop Looking For The Formula

If There’s A Formula, It’s Already Outdated. Be The Origin Of The Next One
September 25 @ 8:30 am - 11:30 am
Surveyors House, 12 Great George Street, London, SW1P 3AD

Senior-level marketers looking for bold thinking, real-world business experience and valuable industry connections - this is your room.

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This September, in our strict 'no sales' environment, our gathering of seniority-screened, top-tier marketing leaders will discuss: 'Stop Looking For The Formula'.

TheAGENDA

Stop Looking For The Formula. If There’s A Formula, It’s Already Outdated. Be The Origin Of The Next One

Best practices; benchmarks; “What works”  – they’re leading every brand into the same predictable, forgettable space. Throw away the playbook. If there’s a formula, it’s already outdated. Be the origin of the next one – the one everyone else will scramble to copy.

For this autumnal edition of the Little Grey Cells Club, we have the mighty Naomi Walkland, Chief Marketing Officer of Motorway, as our guest curator. Motorway is the UK’s fastest-growing car marketplace, annd Naomi oversees the company’s brand and product marketing, growth marketing,  creative, communications, and business marketing teams.

Previously, Naomi served as the Vice President of Bumble, where she led the international marketing team, driving new customer and revenue growth outside of the US. Her team took Bumble public in 2021 and built and scaled the marketing team and operations across EMEA (Europe, Middle East, Africa) and APAC (Asia Pacific). During her tenure at Bumble, Naomi led some of Bumble’s most impactful global campaigns, such as My Love is Black Love, a celebration and representation of Black Love in Britain.

We’ll have more ‘insightful CEO tips’ from comedian Ken Cheng and our usual breakfast, round table discussions and time for networking.

With our community’s spirit of openness, trust and learning, the Little Grey Cells Club is shaping the future of marketing. Join our exclusive hand-picked gathering of the UK’s most senior and experienced marketers and you’ll leave inspired, ready to implement new ideas and having made new and meaningful connections with your industry peers.

Location

Lecture Hall, Surveyors House, 12 Great George Street, London, SW1P 3AD

8:30 am

Guest arrival

HH:MM am/pm

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8:40 am
Breakfast is served
9:15 am
Chair's opening remarks: Tim Healey
9:20 am
Fireside chat: Naomi Walkland (Chief Marketing Officer, Motorway) and Tim Healey
9:35 am
Ken Cheng
9:40 am
Panel discussion:
Zoe Hayward (CMO, Big Issue), Rachel Kemp (Global Senior Digital Marketing and Loyalty Lead, Lush), Damien Le Castrec (Chief Strategy Officer, Lucky Generals), Garreth Hayes (Marketing Director, Indeed), Andrew Bardsley (Global Brand Director - Prestige, Pernod Ricard).
10:25 am
Speaker (TBC)
10:30 am
Round table discussions:
Table Topic 1: Is There A Formula?
Table Topic 2: Taking Calculated Risks
Table Topic 3: Optimising Teams
Table Topic 4: Data vs creativity
Table Topic 5: Making The Most of Creative Work
11:00 am
Report back from tables
11:10 am
Time for Networking
11:25 am
Closing remarks

11:30 am

Event Concludes

Guest Speaker

Naomi Walkland
Chief Marketing Officer
Motorway
Naomi is passionate and committed to diversity and inclusion in the marketing and creative industries. She sits on the global board of The Marketing Society and is an Advisor for OK Mentor, which provides free in-person training and mentorship programs for women graduates looking to break into creative industries. Additionally, she serves as a board trustee for mothers2mothers, an African NGO, leading global efforts to end paediatric AIDS and create healthy families and communities across ten sub-Saharan African countries.

Naomi is an Honorary Fellow of The Marketing Society and has been recognised by Marketing Week and Campaign Magazine as one of the top marketing leaders in the UK in their annual ‘Power 100’ and ‘Marketing Week Top 100 Effective Leaders’.

Naomi will join founder Tim Healey for a fire-side chat, before we turn to our expert panel: Zoe Hayward (Global CMO, Big Issue Group), Rachel Kemp (Global Senior Digital Marketing and Loyalty Lead, Lush), Damien Le Castrec (Chief Strategy Officer Lucky Generals), Garreth Hayes (Marketing Director, Indeed) and Andrew Bardsley (Global Brand Director - Prestige, Pernod Ricard).
Our Guest Panel

Hear from the Sharpest Minds in Marketing

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Stop Looking For The Formula
Breakfast Briefing
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Seniority Screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.

By entering your information, you agree to the terms and conditions and privacy policy of Little Grey Cells.

Seniority Screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.

Register to Attend

Enter your details to secure your place as one of our 10 guests.
Placeholder text 9 remaining.

Tickets

The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Stop Looking For The Formula
Breakfast Briefing
£ 0.00
6 available

Seniority Screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.

By entering your information, you agree to the terms and conditions and privacy policy of Little Grey Cells.