Traction, formerly ProQuo, is a real-time Marketing Tracker that measures both the traditional funnel metrics, as well as the implicit drivers behind them. Our mission is to help brand managers explain and predict which marketing is working why.

Traction’s expert team believe that for too long, brand managers have used antiquated measurement tools that only give them the “what?”. Traction uses the latest neuroscience and technology (yes, there’s AI in there!) to give them the “what?”, “why?” and “now what?”.