Couldn’t make it to our breakfast briefing on Marketing Innovation on 26 September? Don’t worry we’ve got your back. Here’s a summary of the key takeouts for your delectation.
60 senior marketers met at the stunning Samsung Ads offices on 80 Strand, London for a briefing on all aspects of innovation in marketing.
For the first time we switched up the format and invited Cecilia Weckstrom (The LEGO Group to suggest the topic and hand-pick our panel.
The day kicked off with a sumptuous breakfast provided by Samsung Ads, and then we invited research partner ProQuo AI to share their research on the topic. They had printed a multi-page report for our delegates on how customers perceive and respond to innovation – you can download it here.
Next up our guest curator Cecilia Weckstrom walked us through how her design-led thinking has influenced her approach to Innovation and how at times innovation can be likened to an orchestra – where everyone in a team knows when and how loud to [lay for the optimal performance.
Mélina Cacherou-Carage (Estée Lauder) explained how marketing innovation needs to take into account the new places that your brand super-fans inhabit.
Author and strategist Mark Earls shared how great innovation sometimes comes from different disciplines or practices – in particular how the influence of Formula 1 pitstop teams optimised surgery on tiny babies.
Alex Collins gave the B2B view on the need to better connect the customer with the boardroom.
Harry Lane acknowledged the need to be aware of the latest marketing tech but also how we mustn’t be distracted by “shiny new objects” and stick to the research, strategy, tactics plan.
Matt Bryan expounded the virtues of advertising on streamed TV, and how new data is allowing tailored marketing.
Our round-table discussions encouraged lively debate before there was time for networking.
A huge thank you to our partners for the quality gifts they bestowed on our attendees – from practical stationery and re-usable water bottles to the Samsung in-ear headphones.
Our partners for the event:
Headline partner – CoreMedia – provider of exceptional CMS systems – whose seamless cloud-based experience platform and DXP guide customers through their purchasing journey, providing the option to connect with real people as needed, enhancing any customer experience.
Broadlab is a single point of access to the CTV Advertising ecosystem. Their expert team and cutting-edge technology drive improved outcomes and make sure you are reaching the right audiences in the right households and use the data from campaigns to help you understand you customers even better.
The Human First Collective is a collection of businesses putting humans at the centre of their approach. Businesses from the collective joining us today are Reflect Digital, the performance marketing agency using behavioural science to elevate marketing campaigns and drive results for ambitious businesses. And, LAB their tech arm which focuses on delivering connected digital experiences through gamification, website and app development services.
Magnus Consulting are a B2B marketing effectiveness consultancy and certified B Corp. They Identify how to reach and retain more customers, create a distinct competitive advantage, and structure teams to accelerate growth.
Samsung Ads is Samsung Electronics’ advertising ecosystem, spanning smart devices across TV, mobile, desktop, and beyond.
ProQuo tracks your competition and category every day. So you can tell the difference between a passing fad and an accelerating trend. They monitor the emotional connection brands and categories have with consumers, every day, providing real-time insights to help you build stronger loyalty with your audience.
