Women’s sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women’s cricket who had never watched the sport before. Brands that moved early – Barclays in football, Vodafone in cricket – are now sitting on assets that have appreciated faster than almost anything else in the sponsorship market. Is it time your brand explored the opportunities in women’s sport?

Women’s sport delivers something increasingly rare: an audience that is genuinely engaged, skewing younger, and not yet fatigued by brand saturation. Research shows that fans of women’s sport are more receptive to sponsors than their male-sport equivalents, and more likely to act on it. For brands trying to build real cultural relevance rather than just reach, this is not a niche play. It is a strategic one.

At ‘Power Play’, we will put that thesis to the test in the best possible setting: you will spend the evening in a private box at The Kia Oval as the T20 Women’s semi-finals unfold in front of you, with exceptional speakers Tammy Parlour MBE (CEO and Co-founder of The Women’s Sports Trust) and Danielle Lee (Director Brand and Marketing, Metro Bank UK). They will be unpacking what good looks like, where the value actually sits, and how to build a sponsorship position that lasts. World-class cricket, a three course dinner and a candid table conversation with some of the UK’s leading marketing minds. Join us.

With our spirit of openness, shared learning and support, and our ‘sales-free’ environment, this dinner is open to all senior-level marketers with the desire to learn more about sports sponsorship for their brand – but capped at 20 seats. You’ll leave inspired, informed and with valuable new industry connections.