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De Vere Director Of Marketing James Parkinson: ‘We Work Like A Little SAS Team’

Read James’ interview in full in The Drum here:

Column

Sony Music’s James Bartlett On Why Audiences Are Seeking ‘Slowness’ In The Fast-Scroll Era

How State Street’s Mid-Cap Campaign Drove 16% AUM Growth (MDY Case Study)

Bloom & Wild’s Charlotte Langley: ‘Brands Don’t Own Their Brands Any More’

Nextdoor Co-Founder Sarah Leary On Putting Community At The Center Of Marketing

Former Google And SpaceX Exec Dex Hunter-Torricke On How Marketers Survive AI

Carlsberg Britvic’s Munnawar Chishty: ‘Today’s Marketers Need CFO Muscle’

Informatica’s Jim Kruger On Why Over-Dissecting Marketing ROI Misses The Point

Heineken’s Natasha Maharaj On Handing Brand Control To Creators And Communities