Dear Ken Cheng: What Is 6-7?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, What is 6-7? My co-workers keep saying it and I […]
Ban The Bland: How Distinctiveness Decides Commercial Fate
On 30 April, 100 senior marketers will gather at The Little Ship Club for a morning with Škoda UK’s Kirsten Stagg and a panel of leaders from ASDA, J.P. Morgan, Purplebricks, […]
Dear Ken Cheng: Am I Broken?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, I have noticed in TV shows, women get stressed at […]
AI Isn’t A Threat. Fear Of Change Is.
To celebrate the launch of LinkedIn’s first ever book, Open to Work: How To Get Ahead In The Age of AI, Tim Clancy from LinkedIn is offering Little Grey Cells […]
The AI Marketing Revolution Has A People Problem
If you’ve attended a marketing conference lately, you could be forgiven for thinking the industry’s entire future hinges on a single question: how do we harness AI? Every panel, every […]
Dear Ken Cheng: How Do I Get Over My Strong Moral Conscience?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, Big time fan. I would love to have an affair […]
AI Will Make Your Marketing Team Faster. And Worse.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper I had dinner recently with a room full of senior marketers. Smart people. Big […]
Dex Hunter-Torricke Speaks – 19 March 2026
We’ve had an unprecedented number of requests to share Dex’s talk from our 19 March 2026 Summit. At around 25 mins – you deserve to hear this, as Dex walks […]
Dear Ken Cheng: How Do You Keep Up With All The Three Letter Acronyms People Use?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to Dear Ken Cheng, I’m having trouble keeping up with all three letter acronyms […]
My Brand Of The Month For March: Tesco
Tesco uses marketing first principles of audience understanding and consistency to solve a gnarly communications challenge. A range message is one of the hardest messages to communicate – especially when […]