Market Orientation: The 2024 ‘State Of Play’
In their breakfast briefing on 2nd May 2024, the Little Grey Cells “Hive Mind” discussed, among a rich smorgasbord of other topics, the concept of Market Orientation in business, and dug […]
Surfing Brainwaves: Is Marketing-Induced Consumerism Sustainable?
People always want more. That’s the fundamental truth we cannot change. This is more of a psychological observation than philosophical. It’s the phenomenon called the ‘hedonic treadmill’ […]
Walking The Never-ending Tightrope
Synapse columnist and seasoned international marketing leader, Richard Palk digs into how Brand Marketing and Performance Marketing have never been more inextricably linked. Many of us clearly still find ourselves […]
Bodacious Founder: Embrace New Fandom Or Get Left Behind
“Every single time there is an introduction of a new tool or a new platform – whether that might be the internet or forums or AI image tools, we see […]
Mark Evans: Where The Grass Is Greener
After 10 years in the top job for all things Customer and Marketing at Direct Line Group, Mark Evans set out for pastures new at the beginning of 2023. 18 […]
Christine James: Reflections On A Year Of Change
Christine James navigates the senior marketer job market and rediscovers purpose.
‘The Power Of Many Will Win’ – LGC #3 review
LITTLE GREY CELLS | 2ND MAY | 41 PORTLAND STREET | RENEGADE COMMUNICATION’S TRACY WOOD REVIEWS THE 2 MAY LGC BRIEFING: MARKET ORIENTATION Having a real view of your customer. […]
LGC 2 May 2024: Pass Notes
<Looking for our exclusive Little Grey Cells network offers? Scroll to the bottom for more information – from UX labs to CMO profile building>. Little Grey Cells 2 May 2024: […]
ITV Studios CMO: Deliver The Unexpected Everyday
Adrian Last, CMO, ITV Studios, discusses how he markets over 90,000 hours of productions – from Love Island to The Graham Norton Show – and why he and his team are not afraid to try new ideas to really push the creative bar.
Marketers Share The Secrets Of Their Success
Recognise the value of successful brand management, never compromise on research, share your marketing thinking, recruit extraordinary teams and hold the wheel. Insights from some of the UK’s most senior marketers.