Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’
The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date. Read the whole interview here:
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Who Gives A Crap Head of Consumer walks us through his career path and how the brand have their own talk on marketing. Read the whole interview in The Drum:
The AA marketer Will Harrison: ‘Marketing should inspire the whole business’
In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration. Read the full interview in The Drum here:
Meet LGC Founder: Tim Healey
Tim Healey, founder of Little Grey Cells, unpacks his thinking around Little Grey Cells and reflects on the last year of events. Why did you launch Little Grey Cells Club? Little Grey Cells exists so that senior marketers can get the support they need to ensure that they make their marketing the best it can […]
Monzo Head of Growth Marketing: Wean Yourself Off Perfomance Marketing
Read the entire interview with Monzo’s David Brewerton here.
Premier Inn’s Head of Brand: Marketing Beyond The Comfort Zone
Read the whole interview with Whitbread’s Yasmin Mukhida-Olushola here.
JBL CMO: I Remove Roadblocks To Let My Team Drive Through
Click here to read the full interview with Harman CMO Chris Epple.
Kingfisher plc’s Head Of Media: Becoming Brand Born-again
Read the full interview with Kingfisher plc’s Head of Media, Eloi Casali, in The Drum here.
Zoopla’s Head Of Marketing: Streetwise Communications
Read full In Depth Interview with Zoopla’s Head of Marketing, Cassandra Hall, in The Drum
Pass Notes – Marketing Innovation Breakfast Briefing
Couldn’t make it to our breakfast briefing on Marketing Innovation on 26 September? Don’t worry we’ve got your back. Here’s a summary of the key takeouts for your delectation. 60 senior marketers met at the stunning Samsung Ads offices on 80 Strand, London for a briefing on all aspects of innovation in marketing. For the […]