10 Ways To Optimise Marketing Logistics
Does it feel like like your team’s wheels are spinning but not making contact with the ground? Are campaigns and initiatives taking longer than they should to assemble? It’s time to streamline those processes and unlock the true potential of your marketing powerhouse. Optimising your processes is not just about working harder; it’s about working […]
Your Marketing Team: Fine-tuned
Chris Healey explains how through his Mx (Marketing Excellence) 3 session course, there is no teaching. Chris facilitates sessions that get marketing teams to do the thinking, framed by industry best practice and MBA-level marketing theory. In his second blog post on this topic, he highlights 2 key results that his workshop participants typically experience. […]
Making The Most Of The Marketing Leader Community Built For You
Little Grey Cells Club founder Tim Healey unpacks how the goal of this community of senior marketers on both sides of the Atlantic is to serve our members and ensure that marketing remains an inspirational and rewarding discipline – and how you can get more involved. Little Grey Cells Club is a community of the […]
EY’s CMO on why marketing must be in the room on product, price and promotions
Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than a service is imperative no matter which side you’re working in. Read the whole interview in The Drum here:
Mark Earls: why understanding the ‘Herd’ is key to better marketing
The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers. Read the whole interview in The Drum here:
Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’
The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date. Read the whole interview here:
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Who Gives A Crap Head of Consumer walks us through his career path and how the brand have their own talk on marketing. Read the whole interview in The Drum:
The AA marketer Will Harrison: ‘Marketing should inspire the whole business’
In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration. Read the full interview in The Drum here:
Meet LGC Founder: Tim Healey
Tim Healey, founder of Little Grey Cells, unpacks his thinking around Little Grey Cells and reflects on the last year of events. Why did you launch Little Grey Cells Club? Little Grey Cells exists so that senior marketers can get the support they need to ensure that they make their marketing the best it can […]
3 Ways To Improve Your Marketing Teams In 2025
It sometimes surprises my clients that I don’t teach in my my Marketing Excellence (Mx) programme. I make the assumption that your marketing team are very talented – that’s why you, as a senior marketer, hired them. But when was the last time that you indulged your marketing team in a series of structured group […]