Channel 4 Marketer Katie Jackson On Why Creative Risk Matters When Every Penny Counts
The broadcaster’s chief audience and marketing officer tells Tim Healey why she questions ‘risk’ but champions creative experimentation, how a ‘Fountain of Filth’ helped Channel 4 stand out and why […]
Calm CEO Simon Gunning On Taking The Stigma Out Of Suicide Prevention
The Campaign Against Living Miserably leader tells Tim Healey how Project 84 transformed the charity’s profile, why hope can drive cultural change and why AI has no place imitating a […]
Ballantine’s Marnie Corrigan On Why Marketers Can’t Learn Culture From The Sidelines
The Scotch whisky’s global brand director, culture, content and partnerships, tells Tim Healey why senior marketers need to spend time where consumers actually are, how brands can stay relevant as […]
Saft’s Tom Willis On How Honest Marketers Can Compete With Rivals Who Overclaim
The B2B marketing leader tells Tim Healey why inflated claims can be tempting in technical categories, how showing your workings builds trust and why customer relationships last longer when integrity […]
Klarna’s Olivia Butter: ‘Don’t Ever Expect The Consumer To Tell You Exactly What They Want’
The head of global brand direction and strategy tells Tim Healey why consumer research has its limits, how fintech brands can build trust and why AI should sharpen thinking rather […]
Penguin Random House’s Jon Donovan On The New Rules Of Book Discovery: ‘It Finds You’
The publisher’s digital marketing director tells Tim Healey how AI and BookTok are reshaping the route from recommendation to purchase, why Penguin’s 90-year-old brand still matters and where personalization goes […]
OpenAI Marketer Leila Woodington: ‘People Change Slowly, Even When Technology Changes Fast’
The EMEA B2B marketing lead talks to Tim Healey about promoting ChatGPT as it evolves faster than traditional planning cycles, why cautious AI buyers shouldn’t be met with more hype […]
Back Market’s Luke Forshaw On Building Tech Trust: ‘AI Slop Would Make Us Look Like Idiots’
The refurbished-tech marketplace’s head of European marketing tells Tim Healey how it is building consumer trust, why sustainability won’t do all the selling and where AI crosses the line. You […]
Tui Marketer Bart Quinton Smith: ‘Sometimes You Have To Serve The Moment Rather Than The Plan’
The travel giant’s UK & Ireland marketing and sales chief tells Tim Healey why holiday brands must balance inspiration with reassurance in a tougher travel market, how the business paused […]
YourParkingSpace’s Larne O’Donoghue on why ‘painkiller positioning’ can hold brands back
The growth marketer tells Tim Healey why brands need to move beyond solving pain points, how 7am commuter ridealongs challenged his customer assumptions and why marketing investment must connect to […]