You Can’t Force The Tide
Following Zoe Scaman’s thought-provoking Little Grey Cells breakfast briefing on ‘The New Frontier of Fandom,’ in January 2025, Chris Healey shares his key takeouts from the session and suggests how brand should approach the phenomenon of fandom with your marketing team. Customer-Centricity: The Key to Riding the Right Waves It isn’t about pushing harder—it’s about […]
Your Marketing Team: Fine-tuned
Chris Healey explains how through his Mx (Marketing Excellence) 3 session course, there is no teaching. Chris facilitates sessions that get marketing teams to do the thinking, framed by industry best practice and MBA-level marketing theory. In his second blog post on this topic, he highlights 2 key results that his workshop participants typically experience. […]
3 Ways To Improve Your Marketing Teams In 2025
It sometimes surprises my clients that I don’t teach in my my Marketing Excellence (Mx) programme. I make the assumption that your marketing team are very talented – that’s why you, as a senior marketer, hired them. But when was the last time that you indulged your marketing team in a series of structured group […]