Your Marketing Team: Fine-tuned

Chris Healey explains how through his Mx (Marketing Excellence) 3 session course, there is no teaching. Chris facilitates sessions that get marketing teams to do the thinking, framed by industry best practice and MBA-level marketing theory.

In his second blog post on this topic, he highlights 2 key results that his workshop participants typically experience.

Workshops Create Real Change

Perhaps the most rewarding part of delivering the MX Programme is witnessing the transformation that occurs. These workshops don’t just inform; they empower participants to discover their own tangible next steps to elevate their marketing practice.  

What makes this process so satisfying is that the participants are not told what to do—they uncover the insights themselves. Every workshop is carefully designed so that I am NEVER teaching, or lecturing.  But all of us are continually learning.  Throughout the discussions and activities, I witness the participants realise what changes will make the greatest impact in their roles and their organisations. It’s heart-warming and incredibly fulfilling to see individuals leave the workshops not only enthused about their work but also motivated to implement improvements they’ve identified on their own. This self-driven discovery makes the changes far more meaningful and lasting, as they stem from personal insight rather than external instruction.

Customer-Centricity is a Mindset

Shifting focus from internal operations to customer needs might seem basic, but it is often underestimated or overlooked. Participants’ growing commitment to prioritising customer insights reaffirmed how essential this foundation is for effective marketing.

At its core, successful marketing starts and ends with understanding your customers. This goes beyond superficial surveys or token gestures. It’s about deeply knowing who they are, what they think of your brand and products, the challenges they face that your solutions can address, and what makes their lives easier.

Whenever in doubt, talk to the customer. When developing strategies, listen to the customer. Putting the customer first isn’t just a philosophy; it’s a prerequisite for success. Marketing decisions that are truly effective are always informed by real data and insights gathered from the market itself. Without this understanding, even the most creative campaigns will fall short. The workshops highlighted this truth repeatedly: if we want to succeed, we must ensure the customer’s voice is at the heart of every marketing decision we make.

If you’d like to learn more about the workshops we offer and how they can help galvanise your team, align them to speak the same marketing language, and reinvigorate their passion for making customer-focused decisions, book a call with us at shoot4themoon.co.uk. Let’s discuss how we can help your marketing team rediscover their best practice and drive real impact.

What participants say about the MX course:

“This training was an eye-opener and I feel energised.”

“I’m more determined than ever to understand our customer segments better and make sure we really cater to the right audience in everything we do.”

“I will carefully consider what really resonates with customers, understand their needs, and identify ways to address their challenges.”

“I feel motivated: the workshop provided a great opportunity to connect with colleagues and share perspectives outside of our usual setting” 

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