Skoda’s Kirsten Stagg On Turning EV Myths Into Marketing Opportunities
The Skoda marketing director tells Tim Healey how the brand is tackling EV hesitation, why electric buyers are more open-minded than expected and why brand and performance marketing are false […]
Sony Music’s James Bartlett On Why Audiences Are Seeking ‘Slowness’ In The Fast-Scroll Era
The Sony Music insight director tells Tim Healey what Gen Z’s return to vinyl reveals about modern audiences, why digital ease is driving a desire for deeper engagement and why […]
Bloom & Wild’s Charlotte Langley: ‘Brands Don’t Own Their Brands Any More’
The online florist’s CMO tells Tim Healey why modern brands must share control with creators, listen harder to customers and sometimes trust instinct over obvious data – even if that […]
Dear Ken Cheng: My Child Wants To Be A Disney Princess On World Book Day. What Should I do?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to. Dear Ken Cheng, I’m worried my child is picking bad books as inspiration […]
Four Marketing Transformation Playbooks. None Of Them Scale.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper. Every marketing function I’ve watched try to transform has run one of four playbooks. […]
Nextdoor Co-Founder Sarah Leary On Putting Community At The Center Of Marketing
The Nextdoor CMO and co-founder tells Tim Healey why community must sit at the heart of brand strategy, what scaling from Windows 95 taught her about word of mouth and […]
Former Google And SpaceX Exec Dex Hunter-Torricke On How Marketers Survive AI
The former Google, Facebook and SpaceX communications leader tells Tim Healey why narrow specialism won’t survive AI, why marketing can’t be reduced to optimization and what he learned from Mark […]
Carlsberg Britvic’s Munnawar Chishty: ‘Today’s Marketers Need CFO Muscle’
The drinks CMO tells Tim Healey why modern marketers must “go toe-to-toe with finance,” prove ROI and balance creative firepower with commercial discipline. You’ve worked with Gillette, PepsiCo, Camelot, Johnson […]
Dear Ken Cheng: My Employee Is Using A Chatbot To Reply To Me…
Dear Ken, I discovered one of my employees is using a chatbot to reply to my e-mails and messages. Is there anything I can do about it? – Rachel, Sunderland […]
Informatica’s Jim Kruger On Why Over-Dissecting Marketing ROI Misses The Point
The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system. […]