PZ Cussons’ James Mackenzie: ‘Shoppers And Consumers Are Not The Same’
The Imperial Leather owner’s head of insights talks to Tim Healey about how behavioural understanding, data and technology are transforming the way brands connect with shoppers and consumers worldwide. You’ve […]
Need A Break From Marketing? Try These…
About 3 years ago I stopped reading business and marketing books. Not because ‘I know better’ but because I am privileged to speak to experts embedded in the marketing industry […]
LadBible Marketer Mike Walsh: ‘Culture Starts In The Comments’
From cause-based campaigns like ‘Trash Isles’ and ‘Uokm8?’ to LadBible’s latest mission to close the gap between porn and reality, marketing director Mike Walsh is helping the publisher turn audience conversation […]
Monzo Marketer AJ Coyne: ‘We Don’t Say We’re The Most-Loved Bank – We Show It’
The fintech’s VP of marketing tells Tim Healey how Monzo is turning customer love into growth, why creative risk and emotional insight matter more than polish, and how the brand’s […]
Addleshaw Goddard’s Brian Macreadie: ‘Anyone Who Says B2B Is Boring Can Kiss My Ass’
The law firm’s marketing director, Brian Macreadie, tells Tim Healey how a near-miss at Nasa led to a career in B2B brand building, why distinctive ideas move the numbers, and […]
Huel’s Global Marketing Director: ‘Not Everything Needs To Look Beautiful And Polished’
William Paterson tells Tim Healey why authenticity beats perfection, why sometimes a “weird, rough-looking ad” performs best, and how the nutrition brand is shifting from direct response to long-term brand […]
Taco Bell’s Amy Durini: ‘As Marketers, We’re Meant To Make The CFO Nervous’
The restaurant chain’s international CMO tells Tim Healey how her career across Mondelez, Burger King, KFC and now Taco Bell has shaped her philosophy on building brands, leading teams, and […]
Jay Safdar On Building Trust, Driving Growth And Keeping AllSaints Edgy
AllSaints’ global head of performance marketing and e-commerce shares his career journey with Tim Healey. They discuss the power of trust, diversity and joy in teams and how the fashion […]
Craig Van Niekerk on Why Kahlua and Malibu Don’t Play by Marketing Category Rules
Originally published on The Drum You’ve held senior marketing roles at Coca-Cola and Barclays Africa, then rose through the ranks at Pernod Ricard – from marketing manager to senior marketing […]
NatWest CMO Margaret Jobling: Why Banks Must Beat TikTok On Financial Trust
The vastly experienced marketer tells Tim Healey how she’s drawing on decades at Unilever, Cadbury and beyond to help NatWest win trust in an age when some would rather take […]