How Pinterest’s Xanthe Wells Is Getting People Off Their Phones
The vice-president of global creative tells Tim Healey why the company is encouraging people to put their phones down, how it is differentiating itself from social media and where AI […]
Brand Moats In A Marketing Wind Tunnel
AI consultancy, Deft spent the week at Cannes Lions absorbing conversations from across the main stage, the fringe events, in closed meetings and around the table at private dinners. You […]
QVC’s Laura Southern On Taking Live Shopping From TV Screens To TikTok Feeds
The QVC UK marketing director tells Tim Healey how the shopping broadcaster is translating trust, intimacy and discovery from television to TikTok Shop, creator studios and real-world experiences without losing […]
Tech Mahindra CMO Peeyush Dubey On Knowing When A Brand Needs A Nudge, Not A Reset
The B2B tech services CMO tells Tim Healey how he refreshed a 40-year-old brand for the AI era, why purpose and values were treated as untouchable and why marketers must […]
Cabinet Office’s Conrad Bird On Making Government Messages Simple But Not Simplistic
The UK Cabinet Office campaigns chief tells Tim Healey how advertising skills translate to public behaviour change, why trust and misinformation are now central challenges for government communications and what […]
Random – How To Thrive In An Unpredictable World by Matt Ballantine and Nick Drage
In this era of self-publishing and ubiquitous self-improvement and business book creation, it is easy to gloss over colleagues and acquaintances when they announce their new book – because – […]
ACCA’s Karen Smith On Making Accountancy Marketing Impossible To Ignore
The ACCA marketing leader tells Tim Healey how ‘A World Without Accountants’ challenged tired perceptions of the profession, why safe B2B work is often the bigger risk and why marketing […]
Birds Eye’s Claire Sutton On Bringing Frozen Food From Back Of Freezer To Front Of Mind
The Birds Eye UK and Ireland marketing director tells Tim Healey why frozen food still has a perception problem, how changing eating habits are reshaping the category and why the […]
Pernod Ricard Debasree Dasgupta On Why Global Brands Should Export Intent, Not Execution
The Pernod Ricard India CMO tells Tim Healey why global brands need consistent meaning but culturally intelligent expression, how legacy brands can stay relevant without nostalgia and why restraint can […]
Who Gives A Crap CEO Simon Griffiths On Making Toilet Paper Worth Talking About
The entrepreneur behind the disruptive toilet paper brand tells Tim Healey how humor, delight and social impact turned a household commodity into a globally shared business. You studied engineering and […]