Premier Inn’s Head of Brand: Marketing Beyond The Comfort Zone
Read the whole interview with Whitbread’s Yasmin Mukhida-Olushola here.
JBL CMO: I Remove Roadblocks To Let My Team Drive Through
Click here to read the full interview with Harman CMO Chris Epple.
Kingfisher plc’s Head Of Media: Becoming Brand Born-again
Read the full interview with Kingfisher plc’s Head of Media, Eloi Casali, in The Drum here.
Zoopla’s Head Of Marketing: Streetwise Communications
Read full In Depth Interview with Zoopla’s Head of Marketing, Cassandra Hall, in The Drum
Pass Notes – Marketing Innovation Breakfast Briefing
Couldn’t make it to our breakfast briefing on Marketing Innovation on 26 September? Don’t worry we’ve got your back. Here’s a summary of the key takeouts for your delectation. 60 senior marketers met at the stunning Samsung Ads offices on 80 Strand, London for a briefing on all aspects of innovation in marketing. For the […]
Lexus’ Brand Stategy Manager: The Art Of Smart Storytelling
Read full In Depth Interview with Mat Thomas in The Drum
LEGO’s Head Of Strategy And Innovation: A Culture Of Experimentation
Read full In Depth Interview with Cecilia Weckstrom in The Drum
Senior Marketer Accountability Circles
Our Accountability Circles are designed for Little Grey Cells delegates to meet fellow successful senior marketing folk outside of our briefings. Here you can discuss goals, challenges, hot priorities and celebrate achievements too. While the meeting is relaxed, these sessions have an established format to ensure is it a valuable use of your time. Senior […]
Mars Senior Director: Marketing Hasn’t Changed That Much Since ‘Don Draper’
“Marketing hasn’t changed that much since ‘Don Draper’. Our goal is to build brands that are providing value to people – as marketers we should spend more time talking about what that value is.” Sorin Patilinet, Senior Director Marketing Effectiveness, Mars, walks us through his career, champions the value careful recruitment and then building great relationships […]
Bodacious Founder: Embrace New Fandom Or Get Left Behind
“Every single time there is an introduction of a new tool or a new platform – whether that might be the internet or forums or AI image tools, we see fans as some of the first people to jump into experimenting with that technology. We witness them bringing their own ideas – ideas that riff […]