Former Google And SpaceX Exec Dex Hunter-Torricke On How Marketers Survive AI
The former Google, Facebook and SpaceX communications leader tells Tim Healey why narrow specialism won’t survive AI, why marketing can’t be reduced to optimization and what he learned from Mark […]
Carlsberg Britvic’s Munnawar Chishty: ‘Today’s Marketers Need CFO Muscle’
The drinks CMO tells Tim Healey why modern marketers must “go toe-to-toe with finance,” prove ROI and balance creative firepower with commercial discipline. You’ve worked with Gillette, PepsiCo, Camelot, Johnson […]
Dear Ken Cheng: My Employee Is Using A Chatbot To Reply To Me…
Dear Ken, I discovered one of my employees is using a chatbot to reply to my e-mails and messages. Is there anything I can do about it? – Rachel, Sunderland […]
Informatica’s Jim Kruger On Why Over-Dissecting Marketing ROI Misses The Point
The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system. […]
Why Your Marketing Transformation Budget Isn’t Building Anything Permanent
Here’s an uncomfortable pattern: most marketing transformation investments depreciate the moment the project team moves on. The agency engagement ends. The interim CMO leaves. The centre of excellence gets reorganised. […]
Heineken’s Natasha Maharaj On Handing Brand Control To Creators And Communities
The global brands director tells Tim Healey why letting go of control, and working with creators and communities, is now essential to building brands that travel across cultures. You’ve worked […]
Uswitch CMO Rachael Pollard On Winning Over Consumers In Grudge Purchase Categories
The price comparison service CMO tells Tim Healey why clarity, trust and timing matter more than hype when marketing categories people would rather avoid altogether. Your marketing career has taken […]
Shaping The Future: 1 Day Summit 19 March 2026
It’s not “The New Normal” it’s “The Never Normal” For keynotes with Q+A, our Little Grey cells 1 Day Summit at Regent’s University, Central London, has gathered together some of the […]
Most Change Programmes Have A Shelf Life. We Just Don’t Talk About It.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper on Substack tackles ‘change implementation’ – how most transformation programmes erode because they rely […]
Crocs Marketer Yann Le Bozec On The Clog’s Journey From Meme To Fashion Staple
The brand’s international marketer tells Tim Healey how Crocs moved from meme to must-have by embracing self-expression, cultural collaboration and a fan-first strategy. Your career has spanned Richemont, Chaloub, Tommy […]