Six Slices Interview: Adrienne Topping, Director Of Marketing, Sharp UK
In this week’s interview, Sharp UK’s Director of Marketing expands on the importance of getting out in nature, clear team direction and the value of an internal Brand Hub. Adrienne […]
Penguin Random House’s Jon Donovan On The New Rules Of Book Discovery: ‘It Finds You’
The publisher’s digital marketing director tells Tim Healey how AI and BookTok are reshaping the route from recommendation to purchase, why Penguin’s 90-year-old brand still matters and where personalization goes […]
OpenAI Marketer Leila Woodington: ‘People Change Slowly, Even When Technology Changes Fast’
The EMEA B2B marketing lead talks to Tim Healey about promoting ChatGPT as it evolves faster than traditional planning cycles, why cautious AI buyers shouldn’t be met with more hype […]
Back Market’s Luke Forshaw On Building Tech Trust: ‘AI Slop Would Make Us Look Like Idiots’
The refurbished-tech marketplace’s head of European marketing tells Tim Healey how it is building consumer trust, why sustainability won’t do all the selling and where AI crosses the line. You […]
Tui Marketer Bart Quinton Smith: ‘Sometimes You Have To Serve The Moment Rather Than The Plan’
The travel giant’s UK & Ireland marketing and sales chief tells Tim Healey why holiday brands must balance inspiration with reassurance in a tougher travel market, how the business paused […]
YourParkingSpace’s Larne O’Donoghue on why ‘painkiller positioning’ can hold brands back
The growth marketer tells Tim Healey why brands need to move beyond solving pain points, how 7am commuter ridealongs challenged his customer assumptions and why marketing investment must connect to […]
ClearScore Founder Justin Basini On Why Brands Don’t Need To Be Novel, Just Better
The fintech entrepreneur tells Tim Healey why marketers obsess too much over differentiation, how making credit scores free helped build a 27 million-user business and why being better can matter […]
Santander Marketer Joe Goldberg On Why AI Won’t Kill Emotional Brand Choice
The bank’s brand strategy chief tells Tim Healey why financial services choice is still driven by feeling as much as function, how Santander is moving Ant and Dec closer to […]
M&S’s Sharry Cramond On Why Campaigns Are Only 10% Of Marketing
In conversation with Tim Healey, the Marks & Spencer marketing director explains why colleagues, clear goals and calculated risks matter more than advertising alone. You’re the marketing director at Marks […]
UserTesting’s Johann Wrede On Why Marketers Still Don’t Really Understand Customers
The UserTesting CMO tells Tim Healey why customer data often misses the human context, how AI is speeding up execution without replacing judgment and why faster marketing makes real feedback […]