Alistair Barrie
Starting in November, Little Grey Cells Club welcomes one of the UK’s top comedians – a BBC regular who has performed in over 50 countries and twice been nominated for […]
Six Slices Interview: Cherry Tian, Head Of Marketing, Workspace Group
Six questions. Six bite-sized answers. In this week’s interview, Workspace Group’s Head of Marketing discusses how marketing isn’t about selling more, it’s about shaping products around real customer needs. “Clarity. […]
Saft’s Tom Willis On How Honest Marketers Can Compete With Rivals Who Overclaim
The B2B marketing leader tells Tim Healey why inflated claims can be tempting in technical categories, how showing your workings builds trust and why customer relationships last longer when integrity […]
AI – World Destroyer Or Business Booster? Discussion Summary From Our 24 SEP Breakfast.
We gathered 100 marketing leaders and invited them to share the truth: AI – what is working and what isn’t? How are senior marketers using AI and where they’re drawing […]
Klarna’s Olivia Butter: ‘Don’t Ever Expect The Consumer To Tell You Exactly What They Want’
The head of global brand direction and strategy tells Tim Healey why consumer research has its limits, how fintech brands can build trust and why AI should sharpen thinking rather […]
Six Slices Interview: Adrienne Topping, Director Of Marketing, Sharp UK
In this week’s interview, Sharp UK’s Director of Marketing expands on the importance of getting out in nature, clear team direction and the value of an internal Brand Hub. Adrienne […]
Penguin Random House’s Jon Donovan On The New Rules Of Book Discovery: ‘It Finds You’
The publisher’s digital marketing director tells Tim Healey how AI and BookTok are reshaping the route from recommendation to purchase, why Penguin’s 90-year-old brand still matters and where personalization goes […]
OpenAI Marketer Leila Woodington: ‘People Change Slowly, Even When Technology Changes Fast’
The EMEA B2B marketing lead talks to Tim Healey about promoting ChatGPT as it evolves faster than traditional planning cycles, why cautious AI buyers shouldn’t be met with more hype […]
Back Market’s Luke Forshaw On Building Tech Trust: ‘AI Slop Would Make Us Look Like Idiots’
The refurbished-tech marketplace’s head of European marketing tells Tim Healey how it is building consumer trust, why sustainability won’t do all the selling and where AI crosses the line. You […]
Tui Marketer Bart Quinton Smith: ‘Sometimes You Have To Serve The Moment Rather Than The Plan’
The travel giant’s UK & Ireland marketing and sales chief tells Tim Healey why holiday brands must balance inspiration with reassurance in a tougher travel market, how the business paused […]