10 Ways To Optimise Marketing Logistics
Does it feel like like your team’s wheels are spinning but not making contact with the ground? Are campaigns and initiatives taking longer than they should to assemble? It’s time to streamline those processes and unlock the true potential of your marketing powerhouse. Optimising your processes is not just about working harder; it’s about working […]
Making The Most Of The Marketing Leader Community Built For You
Little Grey Cells Club founder Tim Healey unpacks how the goal of this community of senior marketers on both sides of the Atlantic is to serve our members and ensure that marketing remains an inspirational and rewarding discipline – and how you can get more involved. Little Grey Cells Club is a community of the […]
EY’s CMO on why marketing must be in the room on product, price and promotions
Rebecca Hirst, formerly of Samsung and Coca-Cola, tells us why B2C and B2B have more in common than people perceive and why positioning marketing as a driver of value rather than a service is imperative no matter which side you’re working in. Read the whole interview in The Drum here:
Mark Earls: why understanding the ‘Herd’ is key to better marketing
The influential writer and consultant tells Tim Healey why brands still too often get it wrong when it comes to understanding their customers. Read the whole interview in The Drum here:
Author Ana Andjelic: ‘Without an emotional connection, you don’t have a brand.’
The global brand executive and author of The Business of Aspiration shares her insights on brand marketing and unpacks her career to date. Read the whole interview here:
Who Gives A Crap’s David Titman on becoming third-largest toilet paper brand in UK
Who Gives A Crap Head of Consumer walks us through his career path and how the brand have their own talk on marketing. Read the whole interview in The Drum:
The AA marketer Will Harrison: ‘Marketing should inspire the whole business’
In the first Little Grey Cells Club interview of 2025 in The Drum, the group marketing director tells us how the brand best known for helping stranded UK motorists is transforming itself and why Specsavers is a source of marketing inspiration. Read the full interview in The Drum here:
Future-proofing Your Content Management
“When you have a question – the brand you consult should have the answer with ‘one click’. Better customer experience is the ultimate goal for every brand. If you have the best customer experience in your market, you will win.” SÖREN STAMER, CEO, COREMEDIA Sören Stamer, CEO CoreMedia, walks LCG Founder Tim Healey through the […]
10 Escapist Reads to Recharge Your Mind:
Tired of the grind? Need a break from the boardroom? Dive into these 10 captivating reads that promise pure pleasure and no marketing or business tips. Business, strategy, marketing and self-improvement books are ten-a-penny – and I speak as someone who wrote one. After years of reading a modest library’s worth of business and “how […]
Monzo Head of Growth Marketing: Wean Yourself Off Perfomance Marketing
Read the entire interview with Monzo’s David Brewerton here.