‘It’s just chocolate’ – except when it isn’t: Tony’s Chocolonely marketer on brand impact
Read Nicola’s interview in full in The Drum here:
Octopus Energy’s Rebecca Dibb-Simkin on why product and marketing should not be split
Read Rebecca’s interview in full in The Drum here:
De Vere director of marketing James Parkinson: ‘We work like a little SAS team’
Read James’ interview in full in The Drum here:
LinkedIn marketer Zara Easton on creating authentic connections with its audiences
Read Zara’s interview in full in The Drum here:
OKX CMO Haider Rafique on challenging the image of crypto as the ‘wild wild west’
Read Haider’s interview in full in The Drum here:
‘And our survey said…’: feedback from April’s LGC briefing
We had very positive feedback from our survey after the April breakfast briefing at the stunning Herringham Hall: averaging 9.2 NPS. Topics that our delegates would like to see covered in the future include: getting the best out of agencies, defending budgets, building and maintaining the best marketing teams, winning in the boardroom, bravery in […]
Inspiring The Next Generation Of Marketers
Little Grey Cells Community partner Becky Simms delivered a hugely successful conference with a single goal: to inspire Sixth Formers to consider careers in Marketing. In this article she reviews her event and invites community members to get involved in the next edition. Becky Simms writes: In March, Aspiration Digital delivered its most ambitious and […]
Yorkshire Tea’s Ben Newbury on the challenger thinking that stirred up the tea market
Read Ben’s interview in full in The Drum here:
‘Marketers can’t be glued to their desks’: Gousto’s Anna Greene on understanding customers
Read Anna’s interview in full here:
‘Our mantra was win the internet every day’ – Ben Dando on life at Liquid Death
Read Ben’s interview in The Drum here: