Future-proofing Your Content Management
“When you have a question – the brand you consult should have the answer with ‘one click’. Better customer experience is the ultimate goal for every brand. If you have the best customer experience in your market, you will win.” SÖREN STAMER, CEO, COREMEDIA Sören Stamer, CEO CoreMedia, walks LCG Founder Tim Healey through the […]
10 Escapist Reads to Recharge Your Mind:
Tired of the grind? Need a break from the boardroom? Dive into these 10 captivating reads that promise pure pleasure and no marketing or business tips. Business, strategy, marketing and self-improvement books are ten-a-penny – and I speak as someone who wrote one. After years of reading a modest library’s worth of business and “how […]
Monzo Head of Growth Marketing: Wean Yourself Off Perfomance Marketing
Read the entire interview with Monzo’s David Brewerton here.
Premier Inn’s Head of Brand: Marketing Beyond The Comfort Zone
Read the whole interview with Whitbread’s Yasmin Mukhida-Olushola here.
JBL CMO: I Remove Roadblocks To Let My Team Drive Through
Click here to read the full interview with Harman CMO Chris Epple.
Kingfisher plc’s Head Of Media: Becoming Brand Born-again
Read the full interview with Kingfisher plc’s Head of Media, Eloi Casali, in The Drum here.
Zoopla’s Head Of Marketing: Streetwise Communications
Read full In Depth Interview with Zoopla’s Head of Marketing, Cassandra Hall, in The Drum
Pass Notes – Marketing Innovation Breakfast Briefing
Couldn’t make it to our breakfast briefing on Marketing Innovation on 26 September? Don’t worry we’ve got your back. Here’s a summary of the key takeouts for your delectation. 60 senior marketers met at the stunning Samsung Ads offices on 80 Strand, London for a briefing on all aspects of innovation in marketing. For the […]
Lexus’ Brand Stategy Manager: The Art Of Smart Storytelling
Read full In Depth Interview with Mat Thomas in The Drum
LEGO’s Head Of Strategy And Innovation: A Culture Of Experimentation
Read full In Depth Interview with Cecilia Weckstrom in The Drum