Ban The Bland: How Distinctiveness Decides Commercial Fate
On 30 April, 100 senior marketers will gather at The Little Ship Club for a morning with Škoda UK’s Kirsten Stagg and a panel of leaders from ASDA, J.P. Morgan, Purplebricks, […]
Virgin Atlantic’s Annabelle Cordelli On Trusting Instinct As Much As Data
The airline’s SVP global brand and marketing tells Tim Healey how brand purpose guides instinct, why experience defines the brand beyond campaigns and how focusing on fewer, bigger ideas drives […]
Carlsberg’s Yves Briantais On Why Marketing Needs More Lived Experience And Common Sense
The drinks CMO tells Tim Healey how his background shaped his view of consumers, why research can mislead and what Gen Z’s drinking habits really reveal. You spent 25 years […]
Dex Hunter-Torricke Speaks – 19 March 2026
We’ve had an unprecedented number of requests to share Dex’s talk from our 19 March 2026 Summit. At around 25 mins – you deserve to hear this, as Dex walks […]
Skoda’s Kirsten Stagg On Turning EV Myths Into Marketing Opportunities
The Skoda marketing director tells Tim Healey how the brand is tackling EV hesitation, why electric buyers are more open-minded than expected and why brand and performance marketing are false […]
Sony Music’s James Bartlett On Why Audiences Are Seeking ‘Slowness’ In The Fast-Scroll Era
The Sony Music insight director tells Tim Healey what Gen Z’s return to vinyl reveals about modern audiences, why digital ease is driving a desire for deeper engagement and why […]
Bloom & Wild’s Charlotte Langley: ‘Brands Don’t Own Their Brands Any More’
The online florist’s CMO tells Tim Healey why modern brands must share control with creators, listen harder to customers and sometimes trust instinct over obvious data – even if that […]
Dear Ken Cheng: My Child Wants To Be A Disney Princess On World Book Day. What Should I do?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to. Dear Ken Cheng, I’m worried my child is picking bad books as inspiration […]
Four Marketing Transformation Playbooks. None Of Them Scale.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper. Every marketing function I’ve watched try to transform has run one of four playbooks. […]
Nextdoor Co-Founder Sarah Leary On Putting Community At The Center Of Marketing
The Nextdoor CMO and co-founder tells Tim Healey why community must sit at the heart of brand strategy, what scaling from Windows 95 taught her about word of mouth and […]