Channel 4 Marketer Katie Jackson On Why Creative Risk Matters When Every Penny Counts
The broadcaster’s chief audience and marketing officer tells Tim Healey why she questions ‘risk’ but champions creative experimentation, how a ‘Fountain of Filth’ helped Channel 4 stand out and why […]
Six Slices Interview: Pete Markey, Chief Communications & Marketing Officer, University Of Nottingham
Six questions. Six bite-sized answers. In this week’s interview, University of Nottingham’s Chief Communications & Marketing Officer outlines why great marketers can succeed anywhere by applying universal marketing principles and […]
Six Slices Interview: Adam Evans, Head Of Digital Marketing, Domestic & General
Six questions. Six bite-sized answers. In this week’s interview, Domestic & General’s Head of Digital Marketing discusses how the inbox is losing value and why marketers should rethink offline channels, […]
Calm CEO Simon Gunning On Taking The Stigma Out Of Suicide Prevention
The Campaign Against Living Miserably leader tells Tim Healey how Project 84 transformed the charity’s profile, why hope can drive cultural change and why AI has no place imitating a […]
Ballantine’s Marnie Corrigan On Why Marketers Can’t Learn Culture From The Sidelines
The Scotch whisky’s global brand director, culture, content and partnerships, tells Tim Healey why senior marketers need to spend time where consumers actually are, how brands can stay relevant as […]
Alistair Barrie
Starting in November, Little Grey Cells Club welcomes one of the UK’s top comedians – a BBC regular who has performed in over 50 countries and twice been nominated for […]
Six Slices Interview: Cherry Tian, Head Of Marketing, Workspace Group
Six questions. Six bite-sized answers. In this week’s interview, Workspace Group’s Head of Marketing discusses how marketing isn’t about selling more, it’s about shaping products around real customer needs. “Clarity. […]
Saft’s Tom Willis On How Honest Marketers Can Compete With Rivals Who Overclaim
The B2B marketing leader tells Tim Healey why inflated claims can be tempting in technical categories, how showing your workings builds trust and why customer relationships last longer when integrity […]
AI – World Destroyer Or Business Booster? Discussion Summary From Our 24 SEP Breakfast.
We gathered 100 marketing leaders and invited them to share the truth: AI – what is working and what isn’t? How are senior marketers using AI and where they’re drawing […]
Klarna’s Olivia Butter: ‘Don’t Ever Expect The Consumer To Tell You Exactly What They Want’
The head of global brand direction and strategy tells Tim Healey why consumer research has its limits, how fintech brands can build trust and why AI should sharpen thinking rather […]