We gathered 100 marketing leaders and invited them to share the truth: AI – what is working and what isn’t? How are senior marketers using AI and where they’re drawing the line?
Our fire-side chat guest Rachael Pollard, CMO Uswitch, is super-tech focused, and shared the new paradigms of driving marketing forward with a full AI tool kit. From our panellists we heard about whole new work systems, cost of application, LLM search, and how ‘just because you can doesn’t mean you should’ is becoming more prevalent as a consideration ahead of implementation. We also heard that if you’re not actively involved with AI – then you will be on the sidelines in the very near future. Lots to process.
We had a final farewell presentation from our amazing resident comedian Ken Cheng – on how he was ‘AI cucked’ and in our roundtable discussions our community shared their challenges and experiences with AI.
Events like these remind us of the true value of face-to-face conversation in our fast-paced AI-fuelled digital age. Today we brought together top-tier marketers across a wide spread of industries to discuss key issues in marketing today. And where better to learn, seek support and make excellent industry connections than when sat in roundtable discussions with your peers in a convivial environment like this?
We’ve an action-packed autumn and winter of events – all are on our web page. Our B2B breakfast is sold out, but a few seats remain for our free to attend dinner on 13 Oct and our 4th Anniversary Marketing Clinic on 19 Nov. Tickets for our annual summit on 18 March are now on sale – secure your early bird ticket now before they sell out.
