As female business leaders who specialise in marketing we are often faced by 2 challenges: being heard as an individual - ensuring our point is clearly communicated and adhered to - and also having our marketing and communications heard in what is a sea of noise and increasingly short attention spans. Join us for our […]
We are navigating an era of unparalleled uncertainty, economic flux and rapid technological evolution. In marketing, the core theoretical pillars of the discipline - research, strategy, tactics - remain unchanged. And yet all can now be enhanced by AI. Meanwhile media channels - from TV to Social Media are seemingly in disruptive melt-down and the […]
In our rapidly evolving world of marketing communications, there is so much bluster, bluff and obfuscation is the world of social media. How refreshing is it when someone cuts though the waffle and nonsense - all speaks clearly, concisely and knowledgeably about how brands can better use social media to communicate with their audiences? Michael […]
Sports Sponsorship is going through a renaissance. As Brands shift from driving reach to seeking relevance, so does the way they can now show up in sports sponsorship. The landscape has changed: modern activations are where the Brand "participates" in the sport, with team or athlete rather than just "associates" with them. Carefully considered campaigns […]
For this 1 day summit, join our trusted peer-driven community where the UK’s most senior-level marketing directors unite to exchange real-world insights, confront challenges, and drive leadership forward. Our flagship event features keynotes, panels and exclusive networking opportunities. Registrations for the summit are seniority-screened and limited to 100 tickets.