Bland is expensive. In a market where every category is crowded, every message aspires to be louder, and every product promises the similar things, “good” has become invisible. Distinctiveness is no longer a brand flourish. It’s commercial survival. On Thursday 30 April 2026, Little Grey Cells Club brings together 100 senior-level marketers for a morning […]
Women's sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women's cricket who had never watched the sport before. Brands that moved early - Barclays in football, Vodafone in cricket - are now sitting on assets that have […]
Artificial Intelligence in Marketing Panacea or Emperor's New Clothes? AI has turned marketing into a live experiment. In my interviews in The Drum with senior-level marketers, the spread is huge: where some teams are barely touching it, others are using it daily, across insight, planning, production and optimisation. Most are somewhere in the middle: curious, […]