In our rapidly evolving world of marketing communications, there is so much bluster, bluff and obfuscation in the world of social media. How refreshing is it when someone cuts though the waffle and nonsense - all speaks clearly, concisely and knowledgeably about how brands can better use social media to communicate with their audiences? Michael […]
Sports Sponsorship is going through a renaissance. As Brands shift from driving reach to seeking relevance, so does the way they can now show up in sports sponsorship. The landscape has changed: modern activations are where the Brand "participates" in the sport, with team or athlete rather than just "associates" with them. Carefully considered campaigns […]
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