Little Grey Cells

Presents

November 28, 2024 8:30 am

CENTRAL LONDON

Brand Voice

Authenticity, connection

and consistency

(Who’s getting it right and how?)
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What are the keys that unlock successful brand marketing? How do brands consistently get it right, and others miss their mark on their mission to be front of mind with their customers?

This special edition of Little Grey Cells welcomes Dom Dwight, Director of Strategy and Innovation at Taylors of Harrogate as our guest editor. On his watch Dom and his team shaped the brand voice for Yorkshire Tea – a humorous and welcoming voice that has propelled them to pole position as the UK’s favourite tea brand – with sales to match. 

As well as being our fireside chat guest, for this dynamic session, Dom has chosen the topic and hand-picked our expert panel as we explore: how do you develop and maintain your brand voice? How important is diagnosis and customer research? Clarity around brand DNA and brand codes? Genius creative that triggers emotional responses? The best fit for brand sponsorship? This super-informative, and candid senior marketer meet up will include round table discussions and time for networking.

With our delegates’ spirit of openness, trust and learning, the Little Grey Cells Club is helping to shape the future of marketing. You’ll leave with actionable insights around the key issues and valuable connections with fellow industry experts.

Confirmed Fireside Chat

Dom Dwight
Director of Strategy and Innovation
Taylors of Harrogate

Our Guest Panel

Adrian Last (Chief Marketing Officer, ITV Studios)

Mat Thomas (Brand Strategy Senior Manager, Lexus UK)

Cassandra Hall (Head of Marketing, Zoopla)

Andrew Tindall (SVP, Global Partnerships, System1)

More guests coming very soon…

Advisory Board

What others say about us…

“Fantastic event, great networking, the panel discussion and the table topics were spot on”

CMO,
Finance

“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversation”

Marketing Director,
Retail

“Refreshing, thought-provoking and inspiring”

Global Brand Director,
FMCG
TheAGENDA
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8:30 am

Guest arrival

8:40 am

Breakfast is served

9:15 am

Chair's opening remarks: Tim Healey

9:20 am

Fireside chat: Dom Dwight (Director of Strategy and Innovation, Taylors of Harrogate) and Tim Healey

9:40 am

Panel Discussion:
Brand Voice: Authenticity, connection and consistency (Who’s getting it right and how?) with: Adrian Last (Chief Marketing Officer, ITV Studios), Mat Thomas (Brand Strategy Senior Manager, Lexus UK), Cassandra Hall (Head of Marketing, Zoopla), Andrew Tindall (SVP, Global Partnerships, System1) - more guests to be announced

10:10 am

Small Table Discussions:
• Table 1: The power of research
• Table 2: Brand DNA and brand codes
• Table 3: Creative Excellence
• Table 4: Sponsorship
• Table 5: Media choices

10:45 am

Report back from tables

10:50 am

Networking

11:20 am

Closing remarks

11:30 am

Event ends

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Terms and Conditions

Seniority screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board.

How to get there