November 28, 2024 8:30 am
St. James’s Church, Crypt on the Green, Clerkenwell Close, London EC1R 0EA
Brand Voice
This special edition of Little Grey Cells marks our 1 year anniversary as the UK’s premier senior marketer meet-up, and to celebrate, we’ve invited Dom Dwight, Director of Strategy and Innovation at Taylors of Harrogate to be our guest editor and curator.
Dom and his team have shaped the brand voice for Yorkshire Tea – a humorous and welcoming voice that has propelled the brand to pole position as the UK’s favourite tea – with sales to match.
As well as being our fireside chat guest for this dynamic session, Dom has chosen the topic and hand-picked our expert panel as we explore: how do you develop and maintain your brand voice? How important is diagnosis and customer research?
What are the keys that unlock successful brand marketing? How do some brands consistently get it right, while others miss their mark on their mission to be front of mind with their customers? Is it smart strategy, genius creative, stellar sponsorship or rock-solid brand DNA and codes? This super-informative, and candid senior marketer breakfast briefing will include round table discussions and time for networking.
With our delegates’ spirit of openness, trust and learning, the Little Grey Cells Club is helping to shape the future of marketing. You’ll leave our session with actionable insights around the key issues and valuable connections with fellow industry experts.
Confirmed Fireside Chat
Our Guest Panel
AJ Coyne (VP Marketing, Monzo)
Adrian Last (Chief Marketing Officer, ITV Studios)
Cassandra Hall (Head of Marketing, Zoopla)
Mat Thomas (Brand Strategy Senior Manager, Lexus UK)
Eloi Casali (Media Lead, Uber)
Andrew Tindall (SVP, Global Partnerships, System1)
Advisory Board
What others say about us…
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”
“Refreshing, thought-provoking and inspiring”
8:30 am
Guest arrival
8:40 am
Breakfast and Networking
9:15 am
Chair's opening remarks: Tim Healey
9:20 am
Fireside chat: Dom Dwight (Director of Strategy and Innovation, Taylors of Harrogate) and Tim Healey
9:40 am
Panel Discussion:
Brand Voice: Authenticity, connection and consistency (Who’s getting it right and how?) with: AJ Coyne (VP Marketing, Monzo), Adrian Last (Chief Marketing Officer, ITV Studios), Cassandra Hall (Head of Marketing, Zoopla), Mat Thomas (Brand Strategy Senior Manager, Lexus UK), Eloi Casali (Media Lead, Uber), Andrew Tindall (SVP, Global Partnerships, System1).
10:10 am
Small Table Discussions:
• Table 1: The power of research
• Table 2: Brand DNA and brand codes
• Table 3: Creative Excellence
• Table 4: Sponsorship
• Table 5: Media choices
10:45 am
Report back from tables
10:50 am
Networking
11:20 am
Closing remarks
11:30 am
Event ends
RSVP
Enter your details to secure your place as one of our 60 guests.
Seniority screening
Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.
How to get there
Discover our next event:
- Tim Healey, MA, FRSA