This special edition of Little Grey Cells marks our 1 year anniversary as the UK’s premier senior marketer meet-up, and to celebrate, we’ve invited Dom Dwight, Director of Strategy and Innovation at Taylors of Harrogate to be our guest editor and curator.
Dom and his team have shaped the brand voice for Yorkshire Tea – a humorous and welcoming voice that has propelled the brand to pole position as the UK’s favourite tea – with sales to match.
As well as being our fireside chat guest for this dynamic session, Dom has chosen the topic and hand-picked our expert panel as we explore: how do you develop and maintain your brand voice? How important is diagnosis and customer research?
What are the keys that unlock successful brand marketing? How do some brands consistently get it right, while others miss their mark on their mission to be front of mind with their customers? Is it smart strategy, genius creative, stellar sponsorship or rock-solid brand DNA and codes? This super-informative, and candid senior marketer breakfast briefing will include round table discussions and time for networking.
With our delegates’ spirit of openness, trust and learning, the Little Grey Cells Club is helping to shape the future of marketing. You’ll leave our session with actionable insights around the key issues and valuable connections with fellow industry experts.
Adrian Last (Chief Marketing Officer, ITV Studios)
Cassandra Hall (Head of Marketing, Zoopla)
Mat Thomas (Brand Strategy Senior Manager, Lexus UK)
Eloi Casali (Media Lead, Uber)
Siobhan Sharp (Marketing Manager, Natural History Museum)
Andrew Tindall (SVP, Global Partnerships, System1)
“Fantastic event, great networking, the panel discussion and the table topics were spot on”
“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”
“Refreshing, thought-provoking and inspiring”
Guest arrival
Breakfast and Networking
Chair's opening remarks: Tim Healey
Fireside chat: Dom Dwight (Director of Strategy and Innovation, Taylors of Harrogate) and Tim Healey
Panel Discussion:
Brand Voice: Authenticity, connection and consistency (Who’s getting it right and how?) with: Adrian Last (Chief Marketing Officer, ITV Studios), Cassandra Hall (Head of Marketing, Zoopla), Mat Thomas (Brand Strategy Senior Manager, Lexus UK), Eloi Casali (Media Lead, Uber), Siobhan Sharp (Marketing Manager, Natural History Museum), Andrew Tindall (SVP, Global Partnerships, System1).
Small Table Discussions:
• Table 1: The power of research
• Table 2: Brand DNA and brand codes
• Table 3: Creative Excellence
• Table 4: Sponsorship
• Table 5: Media choices
Report back from tables
Networking
Closing remarks
Event ends
We’re delighted to announce that our upcoming event is now fully booked.
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We’re delighted to announce that no more seats are available for this event.