The debate about AI and marketing has generated way more noise than effective solutions, especially as many of the loudest voices have never had to run a marketing function within […]
Women's sport is a rapidly maturing sponsorship sector that is rewriting the rules of partnership value. The Lionesses have sold out Wembley. The Hundred drew millions to women's cricket who […]
Artificial Intelligence in Marketing Panacea or Emperor's New Clothes? AI has turned marketing into a live experiment. In my interviews in The Drum with senior-level marketers, the spread is huge: […]
What if you could triage your marketing challenges at speed and with your peers - senior-level marketers from the UK’s biggest brands? We invite you to join us for a […]