Bodacious Founder: Embrace New Fandom Or Get Left Behind
“Every single time there is an introduction of a new tool or a new platform – whether that might be the internet or forums or AI image tools, we see […]
Mark Evans: Where The Grass Is Greener
After 10 years in the top job for all things Customer and Marketing at Direct Line Group, Mark Evans set out for pastures new at the beginning of 2023. 18 […]
Christine James: Reflections On A Year Of Change
Christine James navigates the senior marketer job market and rediscovers purpose.
‘The Power Of Many Will Win’ – LGC #3 review
LITTLE GREY CELLS | 2ND MAY | 41 PORTLAND STREET | RENEGADE COMMUNICATION’S TRACY WOOD REVIEWS THE 2 MAY LGC BRIEFING: MARKET ORIENTATION Having a real view of your customer. […]
LGC 2 May 2024: Pass Notes
<Looking for our exclusive Little Grey Cells network offers? Scroll to the bottom for more information – from UX labs to CMO profile building>. Little Grey Cells 2 May 2024: […]
ITV Studios CMO: Deliver The Unexpected Everyday
Adrian Last, CMO, ITV Studios, discusses how he markets over 90,000 hours of productions – from Love Island to The Graham Norton Show – and why he and his team are not afraid to try new ideas to really push the creative bar.
Marketers Share The Secrets Of Their Success
Recognise the value of successful brand management, never compromise on research, share your marketing thinking, recruit extraordinary teams and hold the wheel. Insights from some of the UK’s most senior marketers.
Domino’s CMO: Marketers Need To Up The Ante Creatively More Than Ever.
In this week’s Little Grey Cells In Depth Interview, Sarah Barron, Chief Marketing Officer at Domino’s, explains how valuable customer data informs marketing choices, the importance of creating a marketing super-team, and why marketers should shun change in favour of ‘celebrating the beating heart of your brand’.
No.7 Marketing Director: If You Let The Brand Marketing Slide It Takes 3 Times The Investment To Get The Brand Back To Where It Was
In this week’s Little Grey Cells interview, No.7 Marketing Director, Richard Bowden, discusses the value of balancing mass-marketing and sales activations, his passion for re-igniting brands, and how his fascination about ‘what makes people tick’ has ultimately taught him more about himself.
Ford Marketing Director: Everybody Has A Plan Until You Get Punched In The Face
Little Grey Cells sits down with Ford’s Marketing Director for Europe, Pete Zillig. Pete unpacks his career journey to Ford, including time spent on both agency and client side, gets granular on how listening is a key skill, and also expands on Ford’s approach to creativity, electrification and Formula 1.