Dear Ken Cheng: My Child Wants To Be A Disney Princess On World Book Day. What Should I do?
Our resident corporate Agony Uncle, CEO Ken Cheng, tackles business challenges – so you don’t have to. Dear Ken Cheng, I’m worried my child is picking bad books as inspiration […]
Four Marketing Transformation Playbooks. None Of Them Scale.
Long term support and advisory board member of Little Grey cells Club, Cecilia Weckstrom’s latest paper. Every marketing function I’ve watched try to transform has run one of four playbooks. […]
Nextdoor Co-Founder Sarah Leary On Putting Community At The Center Of Marketing
The Nextdoor CMO and co-founder tells Tim Healey why community must sit at the heart of brand strategy, what scaling from Windows 95 taught her about word of mouth and […]
Former Google And SpaceX Exec Dex Hunter-Torricke On How Marketers Survive AI
The former Google, Facebook and SpaceX communications leader tells Tim Healey why narrow specialism won’t survive AI, why marketing can’t be reduced to optimization and what he learned from Mark […]
Carlsberg Britvic’s Munnawar Chishty: ‘Today’s Marketers Need CFO Muscle’
The drinks CMO tells Tim Healey why modern marketers must “go toe-to-toe with finance,” prove ROI and balance creative firepower with commercial discipline. You’ve worked with Gillette, PepsiCo, Camelot, Johnson […]
Dear Ken Cheng: My Employee Is Using A Chatbot To Reply To Me…
Dear Ken, I discovered one of my employees is using a chatbot to reply to my e-mails and messages. Is there anything I can do about it? – Rachel, Sunderland […]
Informatica’s Jim Kruger On Why Over-Dissecting Marketing ROI Misses The Point
The enterprise data CMO tells Tim Healey why judging marketing activity in isolation leads leaders to the wrong conclusions, and why marketing only works when viewed as a connected system. […]
Why Your Marketing Transformation Budget Isn’t Building Anything Permanent
Here’s an uncomfortable pattern: most marketing transformation investments depreciate the moment the project team moves on. The agency engagement ends. The interim CMO leaves. The centre of excellence gets reorganised. […]
Heineken’s Natasha Maharaj On Handing Brand Control To Creators And Communities
The global brands director tells Tim Healey why letting go of control, and working with creators and communities, is now essential to building brands that travel across cultures. You’ve worked […]
Uswitch CMO Rachael Pollard On Winning Over Consumers In Grudge Purchase Categories
The price comparison service CMO tells Tim Healey why clarity, trust and timing matter more than hype when marketing categories people would rather avoid altogether. Your marketing career has taken […]