Sharry Cramond is one of the UK’s most accomplished marketers, with a career built inside some of the world’s most demanding consumer businesses and a track record of leading brand and loyalty growth at scale. She is currently Director of Loyalty, Fashion, Home & Beauty Marketing and Masterbrand at Marks & Spencer, where she leads the Sparks loyalty programme across the business, alongside enterprise-wide brand responsibilities.

Sharry began her career in FMCG as a Brand Manager at Kraft, before joining Tesco, where she spent more than a decade in senior commercial and marketing leadership roles. During her time at Tesco she was part of the teams that helped create and launch two of its most significant growth platforms, Tesco Bank and Tesco Mobile, combining customer insight with sharp execution to build new propositions in highly competitive markets.

She then relocated to Melbourne to lead brand communications for Coles during a period of major business reinvention. The Coles transformation is widely recognised as one of the most impressive retail turnarounds of its era, and Sharry’s work sat at the heart of reshaping how the brand showed up for customers in a fast-moving, price-sensitive category.

After four years in Australia, Sharry returned to Tesco as Group Marketing Director, before moving to the United States to become Chief Marketing Officer at Southeastern Grocers, one of the country’s largest grocery retailers. There, she led marketing through a complex retail landscape, balancing brand building with performance, pricing perception, and customer loyalty across multiple banners and regions.

In 2018, Sharry joined M&S as Marketing Director for Food & Hospitality and has been central to the brand’s modern resurgence, helping to sharpen its voice, accelerate its customer relevance, and strengthen its distinctive positioning in a fiercely contested sector. In recent years her remit has expanded further, including leadership of Sparks, one of the UK’s biggest loyalty programmes with more than 20 million members.

Beyond boardroom marketing, Sharry is also a published author. Her book Win Your Lottery explores the psychology of achievement and the power of mindset, with a particular interest in how people from lower socio-economic backgrounds can build confidence, capability and momentum.

A rare blend of commercial realism and human insight, Sharry brings a global perspective on modern retail marketing: how to win attention, earn loyalty, and drive growth when expectations are high and margins are tight.