In a tumultuous market, price is no longer the ultimate differentiator. Consumers are silently reorganising their lives and recalibrating their priorities, shifting from simple cost calculations to deep judgments of identity and alignment. Crucially, the question has changed. It is no longer “Is this good?” but “Is this reflective of me?”
Under this intense new wave of scrutiny, brands cannot afford to stay passive; they must radically rethink how they define, build and hold value, or risk being left behind. But, to do so, brands need a sharper lens on how clearly their value is understood, how much commitment consumers are willing to give, and where the brand is most exposed when scrutiny arrives.
We’re proposing that two forces will determine whether a brand survives the reset; Clarity and Commitment. In a world where value is constantly tested it’s vital for brands to understand their current position and future risk, so they can survive the great value reset.
Lending their front-line hard-earned insight to our evening in the form of short talks between courses, we are joined by:
Marnie Corrigan (Ballantine’s): As Global Brand Director for Culture, Content and Partnerships at Ballantine’s, Marnie has moved perception around the brand’s merit from price to cultural moments, using music partnerships with the RZA and Ca7riel and Paco Amoroso to redefine how audiences attribute value.
Joel Midgley (The Guardian): As Director of Brand and Marketing at The Guardian, Joel has spent a decade persuading millions of readers to pay for journalism they could just as easily consume for free, making him one of the marketing industry’s most accomplished voices on how perceptions of value have evolved.
Greg Clayton (Ipsos): Having spent two decades collecting evidence on audience behaviour, Greg is sure to bring hard proof, and deep knowledge to the question of how we define value in a reset economy.
This free-to attend event is exclusively for senior brand-side marketing leaders and limited to 20 seats. For our three course meal (menu by Jeremy Lee), you’ll be dining alongside your peers, with the opportunity to share challenges and make high-level industry connections, all in the convivial environment of Quo Vadis restaurant’s private dining ‘Blue Room’, Dean Street, London.
Join us as we explore new brand definitions of value. You’ll leave inspired and ready to implement validated research to your business.
