April 24, 2025 8:30 am

Central London

Data To Dollars

Creativity, Technology
and Synergy
(Who’s getting it right and how?)
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Our guest curator for this special April session is Will Harrison, Group Marketing Director, The AA. On Will’s watch he has launched the “It’s OK, I’m With The AA” slogan, and a slew of super-memorable campaigns driving year-on-year growth for the business.

Will has been focused on bringing together creativity and data for The AA, as the brand best known for helping stranded UK motorists transforms itself. Together we will unpack how the modern marketing leader can stay afloat while facing a tsunami of new platforms and data solutions. How to choose the best tech – when the wrong choice can be a costly mistake; how to link your data to your planning, your brand campaigns and your performance marketing so that they are more effective than ever before.

In this dynamic breakfast briefing, we’ll have a fireside chat with Will, an expert guest panel of his hand-picked ‘Data to Dollars’ specialists: Sarah Barron (CMO, Domino’s)AJ Coyne (CMO Monzo)Anna Green (VP Customer, Gousto)Jakob Neilsen (CEO Broadlab)Jae Hopkins (Marketing Director Explore Worldwide) and Emilie Mouquot (VP Marketing Not On The High Street). We’ll also have our usual round table discussions and time for networking.

With our community’s spirit of openness, trust and learning, the Little Grey Cells Club is shaping the future of marketing. Join our exclusive hand-picked gathering of the UK’s most senior and experienced marketers and you’ll leave inspired, ready to implement new ideas and having made new and useful connections with your industry peers.

‘Marketing should inspire the whole business’: Read Will’s recent interview with Little Grey Cells in The Drum here.

Confirmed Fireside Chat

Will Harrison
Group Marketing Director
The AA

Our Guest Panel

Sarah Barron (CMO, Domino’s)

AJ Coyne (CMO, Monzo)

Anna Greene (VP Customer, Gousto)

Emily Mouquot (VP Marketing Not On The High Street)

Jae Hopkins (Marketing Director, Explore Worldwide)

Jakob Nielsen (CEO, Broadlab)

Special guest: Ken Cheng (Comedian)

 

 

Headline Partners
Research Partner
Technology Partner
Event Partner

Advisory Board

What others say about us…

“Fantastic event, great networking, the panel discussion and the table topics were spot on”

CMO,
Finance

“Great to meet so many impressive marketers from such a range of companies and have such stimulating conversations – there’s nothing else like it”

Marketing Director,
Retail

“Refreshing, thought-provoking and inspiring”

Global Brand Director,
FMCG
TheAGENDA
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8:30 am

Guest arrival

8:40 am

Breakfast is served

9:15 am

Chair's opening remarks: Tim Healey

9:20 am

Fireside chat: Will Harrison (Group Marketing Director, The AA) and Tim Healey

9:40 am

Panel discussion:
Sarah Barron (CMO, Domino’s), AJ Coyne (Chief Marketing Officer, Monzo), Anna Greene (VP Customer, Gousto), Emily Mouquot (VP Marketing, Not On The High Street), Jae Hopkins (Marketing Director, Explore Worldwide), Jakob Nielsen (CEO, Broadlab)

10:10 am

Round table discussions:
Table 1: Making the most of data
Table 2: Choosing the best solutions
Table 3: Connecting data to strategy
Table 4: Connecting data to creativity
Table 5: Team implementation

10:45 am

Report back from tables

10:55 am

Networking

11:25 am

Closing remarks

11:30 am

Event concludes

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Terms and Conditions

Seniority screening

Little Grey Cells is a ‘brain trust’. We are unashamedly elite (in the sense of ‘invite only’, for the most senior marketers in the UK) – but not elitist (in the sense of not stuffy, snobby or formal). Our attendees are exclusively of the same level of decision-making marketing responsibility as our advisory board. As a result we screen all registrations to ensure that marketers who attend our events meet this criteria. Thanks for your understanding.

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