Our guest curator for this special April session is Will Harrison, Group Marketing Director, The AA. On Will’s watch he has launched the “It’s OK, I’m With The AA’ slogan, and a slew of super-memorable campaigns driving year-on-year growth for the business.

The key to great marketing lies in the fact that we as marketers recognise that we are not our customers. One of the ways to to avoid falling into this trap is to harness the power of data and strategy before unleashing genius creative tactics.

Therein lies the rub: the modern marketer needs to stay afloat while facing a tsunami of new platforms, technology and data solutions. How to choose the best ones – when the wrong choice can be a costly mistake? Having made your choices, how can you best link your data to your planning, your brand campaigns and your performance marketing so that they are more effective than ever before?

Will has been focused on bringing together creativity and data for The AA, and in this dynamic breakfast briefing, we’ll have a fireside chat with Will, an expert guest panel of his hand-picked specialists, round table discussions and time for networking.

With our delegates’ spirit of openness, trust and learning, the Little Grey Cells Club is helping to shape the future of marketing. Join us: you’ll leave inspired, ready to implement new ideas and having made new and useful connections with your industry peers.