In September, our Little Grey Cells Club marketing leader dinner invites provocative conversation about meaning, clarity and being a human in the age of infinite creation.
We’re living in an age of more; a world where we can make anything. Faster. Cheaper. Easier. Endlessly.
But something is not quite right. The more we make, the less we feel. The science tells us why: humans weren’t built for this.
In world of ‘too much’, at this dinner, we consider the radical alternative: less.
Less making, more meaning. Less noise. More point. Self-awareness, self-understanding, ruthless singularity and humanity. Perhaps these traits will lead the next phase of growth as overwhelm becomes endemic. In this new moment, knowing who you are will be infinitely more precious than making more.
The brands that will matter in the next decade won’t win on volume. They’ll win on clarity, conviction and humanity. On knowing exactly who they are, what they stand for and why they deserve attention in the first place. This isn’t about shrinking ambition.
It’s about going small enough to find the point – the single clear idea people inside and outside the business can actually believe in – before going big.
For our inspirational guest speakers we have:
Anna Hale, Chief Marketing Officer International at Glanbia Performance Nutrition. Glanbia is the world’s number-one sports nutrition company, specialising in science-backed protein powders, energy bars, and supplements targeted at athletes, bodybuilders, and everyday consumers leading active, health-focused lives. A Marketing Week top 100 marketer, Anna understands the need to balance technology-enhanced business with human clarity and empathy.
Cliona Hayes, Senior Director of Global Brand and Advertising at Indeed, has spent more than twenty years building brands that balance commercial rigour with cultural purpose. From her early days bartering flight vouchers for press coverage at Ryanair, through leadership at Pernod Ricard, media and now at the world’s largest job site, Cliona has mastered the art of cutting through complexity to find clarity. A juror for global industry awards and co-chair of Women@Indeed, she understands that the brands that endure aren’t those doing more—they’re the ones brave enough to stand for something specific, and to say no to everything else.
Luke Forshaw, Head of Brand and Marketing at Back Market, has spent fifteen years building brands across entertainment, sport and technology at OMD, MediaCom, Red Bull and Apple. Now leading the world’s largest refurbished electronics marketplace, Luke has transformed a nearly unknown brand into one recognized by nearly a fifth of Londoners, earning multiple award recognitions for campaign work that challenges the industry’s obsession with newness. His instinctive understanding of how culture shapes brand behaviour, combined with disciplined strategic thinking, makes him a valuable voice for the LGCC community navigating how purpose-led marketing drives commercial momentum.
Alongside this trio of seasoned experts, we’ll have 20 senior-level marketers from the UK’s biggest brand gathered for a dynamic dinner discussion about why the future belongs to brands brave enough to mean something, in The Marx Room, Quo Vadis, with a 3 course meal – menu by celebrated chef Jeremy Lee.
Welcome to the ‘end of more’.
