In September, our Little Grey Cells Club marketing leader dinner invites provocative conversation about meaning, clarity and being a human in the age of infinite creation.

We’re living in an age of more; a world where we can make anything. Faster. Cheaper. Easier. Endlessly.

But something is not quite right. The more we make, the less we feel. The science tells us why: humans weren’t built for this.

In world of ‘too much’, at this dinner, we consider the radical alternative: less.

Less making, more meaning. Less noise. More point. Self-awareness, self-understanding, ruthless singularity and humanity. Perhaps these traits will lead the next phase of growth as overwhelm becomes endemic. In this new moment, knowing who you are will be infinitely more precious than making more.

The brands that will matter in the next decade won’t win on volume. They’ll win on clarity, conviction and humanity. On knowing exactly who they are, what they stand for and why they deserve attention in the first place. This isn’t about shrinking ambition.

It’s about going small enough to find the point – the single clear idea people inside and outside the business can actually believe in – before going big.

For our inspirational speaker we have Anna Hale, Chief Marketing Officer International at Glanbia Performance Nutrition. Glanbia is the world’s number-one sports nutrition company, specialising in science-backed protein powders, energy bars, and supplements targeted at athletes, bodybuilders, and everyday consumers leading active, health-focused lives. A Marketing Week top 100 marketer, Anna understands the need to balance technology-enhanced business with human clarity and empathy.

Alongside Anna, we’ll have 20 senior-level marketers from the UK’s biggest brand gathered for a dynamic dinner discussion about why the future belongs to brands brave enough to mean something, in The Marx Room, Quo Vadis, with a 3 course meal – menu by celebrated chef Jeremy Lee.

Welcome to the ‘end of more’.